Ek Naya Nazariya
Tasva's first campaign film, timed to the wedding and festive season. Set in a wedding home, Ranbir Kapoor talks Ananya Panday through her pre-marriage nerves by reframing the couple as two friends starting out rather than two people who must change each other. It ran on the big general entertainment channels.
| Brand | ABFRL |
|---|---|
| Agency | Ogilvy India |
| Talent | Ranbir Kapoor, Ananya Panday |
| Channels | TV |
| Source | Financial Express |
More from Ogilvy India
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Pidilite (Fevicol) | Prison film for tile adhesiveAd film · 25 Aug 2026 | Ad film | Ogilvy India | 25 Aug 2026 |
| D'Decor | Your Bedroom. Your Story.Ad film · 18 Aug 2026 | Ad film | Ogilvy India | 18 Aug 2026 |
| Asian Paints | Delightful disbeliefRegional · 15 Aug 2026 | Regional | Ogilvy India | 15 Aug 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | Acidity ke kayi naam, ENO sab par kare kaamIntegrated campaign · 14 Aug 2026 | Integrated campaign | Ogilvy India | 14 Aug 2026 |
| Asian Paints | Beautiful Homes Painting Service - South India filmsRegional · 11 Aug 2026 | Regional | Ogilvy India | 11 Aug 2026 |
| Castrol | Bike Smooth, Toh Life SmoothLaunch · 19 Jun 2026 | Launch | Ogilvy | 19 Jun 2026 |
| ITC | Smell what is possible (Sixth Sense)Purpose · 13 Jun 2026 | Purpose | Ogilvy | 13 Jun 2026 |
| Mother Dairy | Isey Uthao, Baaki Sab Pe Pause LagaoIntegrated campaign · 30 Apr 2026 | Integrated campaign | Ogilvy India | 30 Apr 2026 |
More from ABFRL
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Karigari Ki KahaniPurpose · 15 Jun 2026 | Purpose | – | 15 Jun 2026 |
| Gamer DropInfluencer · 25 May 2026 | Influencer | – | 25 May 2026 |
| The Devil Wears Prada 2 collectionLaunch · 12 May 2026 | Launch | – | 12 May 2026 |
| Industry-first AI film for Paris Fashion Week milestoneDigital/social · 14 Apr 2026 | Digital/social | – | 14 Apr 2026 |
| #HameshaTrendingAd film · 19 Feb 2026 | Ad film | – | 19 Feb 2026 |
| FrameLaunch · 13 Dec 2024 | Launch | – | 13 Dec 2024 |
| All Eyes on YouIntegrated campaign · 20 Nov 2023 | Integrated campaign | – | 20 Nov 2023 |
| Autumn Winter '23 collection campaignLaunch · 11 Oct 2023 | Launch | – | 11 Oct 2023 |