Red Chillies Entertainment
Behind 9 shows and events with 57 confirmed sponsorships on Monumentum.
Shows and events
| Property | Type | Confirmed sponsors |
|---|---|---|
| Jawan | Film | 13 |
| Dunki | Film | 11 |
| The Ba***ds of Bollywood | Series | 10 |
| Chennai Express | Film | 7 |
| Happy New Year | Film | 6 |
| Dilwale | Film | 4 |
| Student of the Year | Film | 2 |
| Darlings | Film | 1 |
| Dear Zindagi | Film | 1 |
Deals
Newest first, with what our re-check found on each source.
Integrated segment · Series · 18 Sep 2025
Written in as the sponsor of the in-show awards ceremony.
Product placement · Series · 18 Sep 2025
A co-branded ad film plus repeated in-scene use — a boAt speaker at parties and in personal listening moments.
Product placement · Series · 18 Sep 2025
Set dressing at a movie premiere.
Product placement · Series · 18 Sep 2025
Aryan Khan's own spirits label, running through bar scenes, house parties and an action set piece.
Product placement · Series · 18 Sep 2025
Named out loud in episode three as black alkaline water, and visible in a vacation scene.
Product placement · Series · 18 Sep 2025
Airport scenes, every time a character travels.
Integrated segment · Series · 18 Sep 2025
Written in as the wardrobe partner of the fictional film inside the show.
Product placement · Series · 18 Sep 2025
On the table in a family dinner scene, and again as the fictional producer of the in-show Cine Masters roundtable, complete with a 'Produced by Mother Dairy' banner.
Show 49 more
Product placement · Series · 18 Sep 2025
A jewellery selection scene between a character and his mother.
Product placement · Series · 18 Sep 2025
Set dressing in an office scene with Karan Johar.
Integrated segment · Series · 18 Sep 2025
A scene built around its staff arriving to do a job.
Product placement · Film · 7 Sep 2023
Royale Glitz and Hydroloc, inserted digitally after the film was shot — on the roof of a metro station, on a Bandra-Worli Sea Link hoarding, even as a panel on an in-film news channel. Whisper Media, working with Madison World, says this was the first time a brand was added to an Indian film in post-production. The brand's near-omnipresence in the finished film drew comment.
Product placement · Film · 7 Sep 2023
On an advertising panel inside the Mumbai Metro during the ten-minute train sequence — a blink-and-you-miss placement. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
Product placement · Film · 7 Sep 2023
A visual placement rather than a story integration. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
Product placement · Film · 7 Sep 2023
On a Metro carriage ad panel in the same sequence. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
Product placement · Film · 7 Sep 2023
A visual placement rather than a story integration. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
Product placement · Film · 7 Sep 2023
Its gold loan product on a Metro carriage ad panel in the same sequence. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
Product placement · Film · 7 Sep 2023
On a Metro carriage ad panel in the same sequence. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
Product placement · Film · 7 Sep 2023
A visual placement rather than a story integration. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
Licensing · Film · 7 Sep 2023
Bisleri X Jawan limited-edition bottles carrying Shah Rukh Khan, Vijay Sethupathi and Nayanthara, in 250ml, 500ml, 1L, 2L and 5L SKUs, distributed nationally through general and modern trade with activation at more than 70,000 retail outlets and on the Bisleri@Doorstep app. Bisleri called it its first and largest pan-India film association.
Co-branded campaign · Film · 4 Sep 2023
BPCL's MAK Lubricants announced a marketing partnership with Jawan built around its 'MAK Makes It Possible' line, with the film used to extend the lubricant brand's consumer reach.
Co-branded campaign · Film · 30 Aug 2023
Astral Adhesives released a Jawan tie-in promo film featuring Shah Rukh Khan promoting Bondtite under the tagline #EkdumTightEkdumRight, timed to the 7 September 2023 release.
Product placement · Film · 2023
Just in Time watches is one of the five brand names on the metro-carriage ad panels in the Mumbai Metro sequence.
Product placement · Film · 2023
A DTDC poster sits in the background of a scene in Jawan. The logistics company put 10% of its annual marketing budget behind the integration, its first Bollywood association after sports properties like the World Test Championship.
Product placement · Film · 2023
Shah Rukh Khan rides Yezdi motorcycles in the film, his second on-screen appearance with the marque after Kabhi Haan Kabhi Naa.
Product placement · Film · 2023
Astral Pipes branding is the most conspicuous integration in Dunki, placed in the opening race sequence that introduces Shah Rukh Khan's character.
Product placement · Film · 2023
Qatar Airways carries the characters on the London, Punjab and Gulf legs of the film; cabin interiors and service are shown in a scene or two.
Product placement · Film · 2023
Every tractor in the Punjab-set stretches of the film carries BKT Tires branding.
Product placement · Film · 2023
Shah Rukh Khan's flashback entry into Laltu as a young fauji is a close-up on black-and-gold-rim Ray-Bans, which he wears in later scenes too.
Product placement · Film · 2023
Taapsee Pannu's character rides a blue Vespa through several scenes, loading her friends onto it.
Product placement · Film · 2023
Taapsee Pannu poses in front of an outsize Coca-Cola board at Piccadilly Circus in the London stretch.
Product placement · Film · 2023
Aramex is shown as the courier brand the four friends use in London.
Product placement · Film · 2023
GMC vehicles are used across the Saudi Arabia scenes.
Product placement · Film · 2023
Bakir, the character who helps the four in the Gulf, uses a red iPhone in his scenes.
Product placement · Film · 2023
Saudi police drive Toyotas in the car-chase sequence.
Product placement · Film · 2023
Apollo Tyres branding is picked out in a foot-level shot of the characters' car.
Product placement · Film · 5 Aug 2022
In-film sponsor on the Netflix release. The brand's stated reason was audience fit: a luxury Ayurveda line against Netflix India's viewership.
Co-branded campaign · Film · 2016
Tinder's first Bollywood association. Alia Bhatt's character Kaira was published as a live profile on the app for Indian users to swipe on, a digital film had Kaira talking through dating with her on-screen best friend, and a Swipe Right contest sent winners to a Tinder-themed party with Bhatt. Tinder India head Taru Kapoor set out the reasoning herself.
Product placement · Film · 2015
GroupM's ESP Properties wrote Ariel into the film as an extension of the detergent's 'Share The Load' campaign, and cut a companion TV film carrying #ShareTheLoad through Shah Rukh Khan and Dilwale footage, versioned for Hindi, Tamil, Telugu, Kannada and Marathi markets.
Licensing · Film · 2015
Best Foods put a licensed Dilwale on-pack promotion on its Best Rice packs and activated the distribution trade around the film's trailer launch, aimed at tier-one and tier-two Hindi-speaking markets.
Co-branded campaign · Film · 2015
The first digital-only Hindi film campaign: Red Chillies made a co-branded video of the leads talking about the Paytm offer, Paytm ran it on its app and site, pushed notifications to its 11-crore user base, and gave 10 per cent cashback on every Dilwale ticket bought through the Paytm wallet.
Co-branded campaign · Film · 2015
Hotstar ran a five-week start-to-end Dilwale campaign: the trailer, two song videos, behind-the-scenes films and a one-hour episode of its original show 'M Bole Toh' shot specially with Shah Rukh Khan and Kajol, cross-promoted on Star network channels in India and over 100 countries. Red Chillies CEO Venky Mysore spoke to the deal.
Product placement · Film · 2014
Written into the dialogue of the world dance competition's India leg: the emcee tells the audience on screen to take out their Nokia phone and vote for the participants. Nokia India Sales marketing director Raghuvesh Sarup called it the brand's biggest in-film placement spend in India, bought to cut through the Diwali clutter.
Product placement · Film · 2014
Lenovo's HD computers and tablets are used through the heist plot rather than shelved in the background. Lenovo India marketing head Bhaskar Choudhuri said the storyline itself was the reason for the buy.
Product placement · Film · 2014 · Reported value Rs 50 lakh
Shah Rukh Khan drives a Renault Duster through the film, the kind of 'hyperactive' integration media buyers priced at up to Rs 50 lakh in cash plus media. A Renault India spokesperson defended the subtlety of the placement on the record.
Product placement · Film · 2014
The Dubai resort is a location and a plot element: the heist runs through Atlantis The Palm. Atlantis VP public relations Andrea Krenn said Farah Khan wrote the script with Dubai and Atlantis in mind.
Co-branded campaign · Film · 2014 · Reported value Rs 59.
Mad Over Donuts baked an 'IndiaWaale Donut' named for the film's anthem, handed it out in branded boxes at the trailer launch, and sold it from October across 54 stores at Rs 59. Red Chillies CEO Venky Mysore and MOD COO Tarak Bhattacharya both spoke to it; Bottomline Media brokered the deal.
Licensing · Film · 2014
Vroovy, the Hungama-Gameshastra joint venture, made and published 'Happy New Year: The Game', the film's official mobile title on iOS, Android and Facebook: an eight-level side-scroller with 3D models of the six leads, levels set in the bank, the dockyard and the streets of Dubai, ending at the Atlantis hotel.
Product placement · Film · 2013 · Reported value Rs 35,000
Scripted into an early scene: goons throw Shah Rukh Khan's phone off the train and he shouts that he paid Rs 35,000 for his Nokia Lumia, then corrects himself to Rs 34,249 under a goon's stare. The price point is spoken dialogue, not a background prop.
Co-branded campaign · Film · 2013
Nerolac cut an ad film with Shah Rukh Khan built on Chennai Express footage set to the song 'Titli', with Khan calling back to the brand's own umbrella ad.
Co-branded campaign · Film · 2013
Western Union ran a Chennai Express prize offer timed to the film's Eid release, hung on the film's journey-and-the-people-you-meet theme.
Co-branded campaign · Film · 2013
Lawman Pg3 built a commercial out of Chennai Express shots of Shah Rukh Khan in jeans, intercut with the denim brand's own model footage.
Co-branded campaign · Film · 2013
Aaj Tak ran three black-and-white spots for its show 'Mudda Express' with Shah Rukh Khan solving train-carriage problems, riding the Chennai Express title into the channel's own show promo.
Co-branded campaign · Film · 2013
ASUS India unveiled its Transformer Book TX300 on stage at the Chennai Express music launch, with country product manager Apratim Sharma doing the reveal.
Co-branded campaign · Film · 2013
Best Rice built its Chennai Express spot on a 'best match' line, using the Shah Rukh Khan and Deepika Padukone pairing to sell the rice as the right match for a meal.
Product placement · Film · 2012
BSA came on as the film's Official Bicycle Partner, its cycles placed in the cycling sequence that MiD DAY Entertainment's Vikram Kari said was a crucial part of the film and the reason the agency chased the brand off the script.
Co-branded campaign · Film · 2012 · Reported value Rs 500,000
FedEx Express borrowed the film's title for a 'FedEx International Student of the Year' contest: students shipping a university application through FedEx competed for a Rs 500,000 sponsorship, a meeting with Karan Johar and USIEF counselling for ten shortlisted entrants, run off a microsite. FedEx's Rakesh Shalia set out the logic himself.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Co-branded campaign · Film · 2015
ICICI Bank ran its remit-to-India remittance service off Dilwale in the US, UK and UAE with TV and radio and consumer contests whose winners met the film's cast, an overseas-market buy built on the film's diaspora reach.
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