Paytm
Paytm sponsors 3 properties, mostly business, tech and industry, then cricket, and has 3 campaigns on record. 1 confirmed in 2026.
5 of 8 rows confirmed on their sourceHow we check
See how Paytm compares with IDFC FIRST Bank and SBIA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate · Event · 2026
Associate Partner at the event; wording as printed on the official partner page.
Associate · Event · 2025
Associate Partner at the event; wording as printed on the official partner page.
Official partner · Event · 2023
Listed as "OFFICIAL UMPIRE PARTNER".
Co-branded campaign · Film · 2015
The first digital-only Hindi film campaign: Red Chillies made a co-branded video of the leads talking about the Paytm offer, Paytm ran it on its app and site, pushed notifications to its 11-crore user base, and gave 10 per cent cashback on every Dilwale ticket bought through the Paytm wallet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Shirt sponsor · League · 2015
Front-of-shirt sponsor of Irani Trophy, 2015–2022.
Campaigns
With the agency and talent where the trade press named them.
Regional · 13 Jan 2025
A special-edition QR code created for the Maha Kumbh Mela 2025, paired with soundbox and card-machine deployment across pilgrimage sites so pilgrims and merchants could pay for parking, food, transport and other services via UPI, wallets and cards, alongside an exclusive cashback offer for the festival.
Integrated campaign · 23 May 2024
A series of ad films across media channels promoting Paytm's core payment products -- UPI transfers, Scan and Pay, Soundbox, UPI Lite wallet, Credit Card on UPI, and recharges/bill payments -- built around the line 'Jab bhi India future ka plan banaega, humein uske beecho beech paayega,' positioning Paytm as a lifelong partner in India's growth.
Digital/social · 2 Apr 2024
A user-generated-content contest campaign inviting Paytm users across India to share their first or most memorable Paytm moment under the hashtag #MeraPehlaPaytm, with an iPhone 15 Pro Max and cash vouchers as prizes for the most creative entries, celebrating the app's role in everyday digital-payment habits.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Paytm | 3 | 1 | 3 | Business, tech and industry | 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Paytm doesn't
| Property | Peers on it |
|---|---|
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
| Jashn-e-Rekhta | SBI |
Questions people ask
What does Paytm sponsor?
Paytm has 3 confirmed sponsorship properties on record, mostly in business, tech and industry, then cricket, including Global Fintech Fest, Indian Premier League, Dilwale. The latest is dated 2026.
Does Paytm sponsor cricket?
Yes. Paytm has 1 confirmed cricket deal on record.
Know when Paytm signs something new
One email when Paytm or a banking & finance rival signs a sponsorship, an ambassador or a campaign.
Work at Paytm? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.