Who sponsors Happy New Year
6 brands have sponsored Happy New Year. Not here yet: home & building, food, banking & finance, fashion & lifestyle, beverages.
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The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Atlantis The PalmGulf | Travel & hospitality | Product placement | 2014 | |
| Lenovo / Motorola India | Consumer electronics | Product placement | 2014 | |
| Mad Over Donuts | E-commerce & retail | Co-branded campaign | 2014 | |
| Nokia | Consumer electronics | Product placement | 2014 | |
| Renault | Automotive | Product placement | 2014 | |
| Vroovy | Gaming & fantasy sports | Licensing | 2014 |
Categories here
Not here yet
Categories common on other film properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Reported deal values
Only figures printed in the source, quoted with the link. We do not estimate.
2014
“Shah Rukh Khan drives a Renault Duster through the film, the kind of 'hyperactive' integration media buyers priced at up to Rs 50 lakh in cash plus media.”
2014
“Mad Over Donuts baked an 'IndiaWaale Donut' named for the film's anthem, handed it out in branded boxes at the trailer launch, and sold it from October across 54 stores at Rs 59. Red Chillies CEO Venky Mysore and MOD COO”
Brands on similar properties, not on this one
They sponsor two or more other film properties. For organisers, the shortlist.
Similar film properties
Every deal, with its source6 rows · what our check found on each source page
Product placement · Film · 2014
Written into the dialogue of the world dance competition's India leg: the emcee tells the audience on screen to take out their Nokia phone and vote for the participants. Nokia India Sales marketing director Raghuvesh Sarup called it the brand's biggest in-film placement spend in India, bought to cut through the Diwali clutter.
Product placement · Film · 2014
Lenovo's HD computers and tablets are used through the heist plot rather than shelved in the background. Lenovo India marketing head Bhaskar Choudhuri said the storyline itself was the reason for the buy.
Product placement · Film · 2014 · Reported value Rs 50 lakh
Shah Rukh Khan drives a Renault Duster through the film, the kind of 'hyperactive' integration media buyers priced at up to Rs 50 lakh in cash plus media. A Renault India spokesperson defended the subtlety of the placement on the record.
Product placement · Film · 2014
The Dubai resort is a location and a plot element: the heist runs through Atlantis The Palm. Atlantis VP public relations Andrea Krenn said Farah Khan wrote the script with Dubai and Atlantis in mind.
Co-branded campaign · Film · 2014 · Reported value Rs 59.
Mad Over Donuts baked an 'IndiaWaale Donut' named for the film's anthem, handed it out in branded boxes at the trailer launch, and sold it from October across 54 stores at Rs 59. Red Chillies CEO Venky Mysore and MOD COO Tarak Bhattacharya both spoke to it; Bottomline Media brokered the deal.
Licensing · Film · 2014
Vroovy, the Hungama-Gameshastra joint venture, made and published 'Happy New Year: The Game', the film's official mobile title on iOS, Android and Facebook: an eight-level side-scroller with 3D models of the six leads, levels set in the bank, the dockyard and the streets of Dubai, ending at the Atlantis hotel.
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