BSA × Student of the Year, 2012
- Brand
- BSA · Sportswear
- Property
- Student of the Year
- Tier
- Product placement
- Date
- 2012
- Source
- Adgully
BSA came on as the film's Official Bicycle Partner, its cycles placed in the cycling sequence that MiD DAY Entertainment's Vikram Kari said was a crucial part of the film and the reason the agency chased the brand off the script.
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