Urban Company
Urban Company sponsors 1 property, mostly tv and streaming, and has 3 campaigns on record. 2 confirmed in 2026.
4 of 7 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Integrated segment · Series · 18 Sep 2025
A scene built around its staff arriving to do a job.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Urban Company is listed among Think School's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Urban Company is listed among Tech Burner's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Urban Company is listed among SimpleGhar Hindi's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Campaigns
With the agency and talent where the trade press named them.
Ad film · 22 Apr 2026
Urban Company's water-purifier brand Native released a classroom-satire ad series built around a fictional 'Institute of Purifier Management', mocking the RO industry's opaque warranties and unnecessary service nudges across three films.
Agency: MANJA.
Ad film · 23 Feb 2026
Urban Company's 30-minute on-demand help service InstaHelp released a film dramatising the household panic when a maid cancels last minute, positioning InstaHelp as the emergency fallback rather than a daily replacement for regular domestic help.
Agency: MANJA.
Purpose · 5 Sep 2025
The fifth film in Urban Company's 'Dignity of Labour' series, 'Chhote Sapne?', reframed its service professionals as micro-entrepreneurs, challenging the class bias that keeps their work from being seen as real business the way white-collar hustle is.
Agency: Talented.
2 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
In-video ad read · Podcast · 11 Aug 2026
Native is named as a sponsor in the show notes of 1 episode on 2026-08-11, most recently 'Why Solve Your Problems When We Can Just Scare You?'.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Native is listed among Michelle Khare's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Against business services peers
Confirmed deals only. The full business services leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Urban Company | 1 | 2 | 3 | TV and streaming | 22 Apr 2026 |
| DP World | 12 | 8 | 2 | Cricket | 2026 |
| FedEx | 3 | 2 | 0 | Cricket | 2026 |
| The Leela | 1 | 2 | 6 | Music | 10 Aug 2026 |
| Naukri.com | 2 | 1 | 5 | Business, tech and industry | 27 Jun 2026 |
Where peers sponsor and Urban Company doesn't
| Property | Peers on it |
|---|---|
| ADIPEC | DP World |
| Gulfood | DP World |
| ET NOW Global Business Summit | FedEx |
| DP World ILT20 | DP World |
| Dubai Desert Classic | DP World |
| Dubai Fitness Challenge | DP World |
| Startup Mahakumbh | Naukri.com |
| Royal Challengers Bengaluru | DP World |
Questions people ask
What does Urban Company sponsor?
Urban Company has 1 confirmed sponsorship property on record, mostly in tv and streaming, including The Ba***ds of Bollywood. The latest is dated 22 Apr 2026.
Which agency works on Urban Company's campaigns?
Credited on Urban Company campaigns: MANJA (2 campaigns, latest 22 Apr 2026); Talented (1 campaign, latest 5 Sep 2025).
Know when Urban Company signs something new
One email when Urban Company or a business services rival signs a sponsorship, an ambassador or a campaign.
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