Mother Dairy × The Ba***ds of Bollywood, 2025
- Brand
- Mother Dairy · Food
- Property
- The Ba***ds of Bollywood · Netflix
- Tier
- Product placement
- Date
- 18 Sep 2025
- Source
- Social Samosaafaqs!
On the table in a family dinner scene, and again as the fictional producer of the in-show Cine Masters roundtable, complete with a 'Produced by Mother Dairy' banner.
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Mother Dairy's other deals
Integrated campaign · 23 Jun 2026
To launch the Go-Low ice cream range, limited-edition Hindustan Times copies in Delhi, Noida and Gurgaon carried a mirror embedded in the advertisement so a reader saw their own 'guilt-free smile'. Conceptualised by HT Impact Lab and extended into creator reels on Instagram.
Ad film · 6 May 2026
A summer ice cream campaign built on relatable warm-weather moments, hooked to a rework of the 1990s Hindi film song 'Aaya Mausam Dosti Ka' as 'Aaya Mausam Ice Cream Ka'.
Integrated campaign · 30 Apr 2026
A 360-degree, multilingual flavoured-milk campaign in which Tamannaah Bhatia finds a moment of calm on a chaotic film set with a bottle of Mother Dairy flavoured milk; Ogilvy wrote it, Rising Sun Films produced it, and it ran on TV, print, digital and outdoor.
Agency: Ogilvy India. Talent: Tamannaah Bhatia.
Digital/social · 28 Apr 2026
A month-long digital film for Safal packaged coconut water: Tara Sutaria, wiped out by a shopping spree, gets a pack from a friend and recharges, repositioning coconut water from a situational drink to an anytime one.
Agency: Ogilvy India. Talent: Tara Sutaria.
Integrated campaign · 16 Nov 2025
Dhara edible oils argued that food should be enjoyed rather than counted, and carried the line through seven-second in-content placements inside prime-time television shows and through a placement in Maddock Films' horror comedy Thamma rather than through a conventional TVC.
Regional · 16 May 2025
A Mumbai edition of the 'Maa Jaisi' platform: a black-and-white digital film narrated as street rap strings together everyday acts of care on local trains, at chai stalls and at the Gateway of India, backed by print, radio and outdoor.
Agency: Ogilvy India.
Official partner · Event · 2024
Listed under "Partners".
Ad film · 24 Apr 2023
Two TVCs for the summer ice-cream range turn 'Mother Promise' into a pledge sworn over Mother Dairy kulfis and cones, one between siblings hiding a secret from their mother and one between a couple; the thought was meant to extend across the dairy portfolio.
Agency: Ogilvy India.
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