GM Modular × Jawan, 2023
- Brand
- GM Modular · Energy & industrial
- Property
- Jawan · Theatrical / Netflix
- Tier
- Product placement
- Date
- 7 Sep 2023
- Source
- afaqs!
On a Metro carriage ad panel in the same sequence. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
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GM Modular's other deals
Ad film · 2026
A brand film released with the war film Border 2 and narrated by home-maker Neetu Jakhar, following an army household from a soldier's departure for the border through the years the family holds the home together, tied to GM's 'Nation First' value. GM also wrapped its showroom-on-wheels bus in Border 2 livery and screened the film for 400 CISF jawans in Mumbai on 31 January 2026.
Talent: Neetu Jakhar.
Ad film · 30 Mar 2024
Third film in the #DADTESTED series: Suniel Shetty shows off his new trick of running lights, fans and blinds from his phone while daughter Athiya watches, selling GM's home automation range with the pair's father-daughter banter.
Talent: Suniel Shetty, Athiya Shetty.
Festive · 30 Oct 2023
Diwali film directed by Joe Rajan with a title track sung by Javed Ali, in which a father makes Diwali special for his son who is temporarily in a wheelchair by decorating the home with GM lights; Nandish Sandhu and Nikita Dutta act, and Maharashtra chief minister Eknath Shinde launched it at the GM Navratri celebrations.
Talent: Nandish Sandhu, Nikita Dutta, Javed Ali.
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