Apollo Tyres
Apollo Tyres sponsors 5 properties, mostly cricket, then film, and has 3 campaigns on record. 1 confirmed in 2026.
8 of 10 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Kit / jersey · Team · 16 Sep 2025 · Reported value Rs 579 crore
Lead sponsor of the Indian men's team, replacing Dream11 after it exited in September 2025. The logo sits on the front and the leading arm of the shirt. Apollo won the rights with a bid of Rs 579 crore over three years, covering 121 bilateral fixtures and 21 ICC matches.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of India national cricket team, 2025–present.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of India women's national cricket team, 2025–present.
Product placement · Film · 2023
Apollo Tyres branding is picked out in a foot-level shot of the characters' car.
Shirt sponsor · Team · 2017
Front-of-shirt sponsor of Chennaiyin, 2017–2023.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Apollo Tyres is listed among Thugesh's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Apollo Tyres is on MotorOctane's YouTube sponsor wall, carried in 6 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Ambassadors
Talent named in Apollo Tyres's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| KL Rahul | Current | 4 Feb 2026 | 4 Feb 2026 |
| Rohit Sharma | Current | 4 Feb 2026 | 4 Feb 2026 |
| Virat Kohli | Current | 4 Feb 2026 | 4 Feb 2026 |
| Shubman Gill | Current | 4 Feb 2026 | 4 Feb 2026 |
| Arshdeep Singh | Current | 4 Feb 2026 | 4 Feb 2026 |
| Sachin Tendulkar | Current | 17 Jan 2024 | 8 Apr 2025 |
Campaigns
With the agency and talent where the trade press named them.
Festive · 4 Feb 2026
Brand platform built around Apollo Tyres' title sponsorship of the Indian cricket team ahead of the T20 World Cup, opening with a film on Virat Kohli, Rohit Sharma, Shubman Gill, KL Rahul and Arshdeep Singh, later extended in June 2026 to spotlight the women's team ('Women in Blue') ahead of their World Cup.
Talent: Virat Kohli, Rohit Sharma, Shubman Gill, KL Rahul, Arshdeep Singh.
Launch · 8 Apr 2025
Campaign with VML India to promote the Apollo Apterra SUV tyre range, fronted by brand ambassador Sachin Tendulkar and built to emphasise how the tyres unlock an SUV's full off-road potential.
Agency: VML India. Talent: Sachin Tendulkar.
Other · 17 Jan 2024
An out-of-home campaign fronted by brand ambassador Sachin Tendulkar, conceptualised and executed by OOH specialist Posterscope India, running across 24 markets including airport installations in 9 cities.
Agency: Posterscope India. Talent: Sachin Tendulkar.
Agencies
Credited on Apollo Tyres's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| VML | 1 campaign | 8 Apr 2025 |
| Posterscope India | 1 campaign | 17 Jan 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Apollo Tyres | 5 | 1 | 3 | Cricket | 4 Feb 2026 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
Where peers sponsor and Apollo Tyres doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Maruti Suzuki, Hero MotoCorp |
| Jaipur Literature Festival | Maruti Suzuki, Hero MotoCorp |
| Comic Con India | Maruti Suzuki |
| Serendipity Arts Festival | Royal Enfield |
| Filmfare Awards | Hyundai India |
| Dharamshala International Film Festival | Royal Enfield |
| Kaun Banega Crorepati season 18 | Maruti Suzuki |
| Dubai Desert Classic | Hero MotoCorp |
Questions people ask
What does Apollo Tyres sponsor?
Apollo Tyres has 5 confirmed sponsorship properties on record, mostly in cricket, then film, including India Men's Cricket Team, India national cricket team, India women's national cricket team. The latest is dated 4 Feb 2026.
Who are Apollo Tyres's brand ambassadors in 2026?
Campaigns since April 2025 feature KL Rahul, Rohit Sharma, Virat Kohli, Shubman Gill, Arshdeep Singh. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Apollo Tyres's campaigns?
Credited on Apollo Tyres campaigns: VML (1 campaign, latest 8 Apr 2025); Posterscope India (1 campaign, latest 17 Jan 2024).
Does Apollo Tyres sponsor cricket?
Yes. Apollo Tyres has 3 confirmed cricket deals on record.
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