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Aramex × Dunki, 2023

Brand
Aramex · Business services
Property
Dunki · Theatrical / Netflix
Tier
Product placement
Date
2023
Source
exchange4media

Aramex is shown as the courier brand the four friends use in London.

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Aramex's other deals

Integrated campaign · 2 Mar 2026

A Ramadan campaign built on the friction between digital messages and physical gifts, reframing a delivered parcel as presence rather than a transaction. Several short films and cutdowns ran on digital and social through the month, aimed at families, expats and corporates sending seasonal hampers.

Digital/social · 19 Jun 2025

An awareness film that opens as a conventional brand ad then glitches into deliberately surreal AI-generated visuals, mirroring the artificial tactics of phishing scammers who impersonate Aramex. It ran across the UAE, Saudi Arabia and Jordan on the company's own social channels and pushed customers to verify senders and pay only through official channels.

Purpose · 4 Jun 2024

A Ramadan film about a Palestinian man whose parcel to Gaza never arrives because the borders are shut, directed by Aramex's own Global Creative Director Shahir Sirry. It closed by asking viewers to post a message of peace on deliverpeace.global, drawing videos from 43 countries and a reported 14 million views across YouTube, Instagram, Facebook, X and LinkedIn.

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