Nokia × Happy New Year, 2014
- Brand
- Nokia · Consumer electronics
- Property
- Happy New Year
- Tier
- Product placement
- Date
- 2014
- Source
- The Economic Times
Written into the dialogue of the world dance competition's India leg: the emcee tells the audience on screen to take out their Nokia phone and vote for the participants. Nokia India Sales marketing director Raghuvesh Sarup called it the brand's biggest in-film placement spend in India, bought to cut through the Diwali clutter.
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