Who sponsors Chennai Express
7 brands have sponsored Chennai Express. Not here yet: automotive, e-commerce & retail, beverages, telecom, travel & hospitality.
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The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Aaj Tak | Media & entertainment | Co-branded campaign | 2013 | |
| Asus | Consumer electronics | Co-branded campaign | 2013 | |
| Best Rice | Food | Co-branded campaign | 2013 | |
| Kansai Nerolac Paints | Home & building | Co-branded campaign | 2013 | |
| Lawman Pg3 | Fashion & lifestyle | Co-branded campaign | 2013 | |
| Nokia | Consumer electronics | Product placement | 2013 | |
| Western Union | Banking & finance | Co-branded campaign | 2013 |
Categories here
Not here yet
Categories common on other film properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Reported deal values
Only figures printed in the source, quoted with the link. We do not estimate.
2013
“Scripted into an early scene: goons throw Shah Rukh Khan's phone off the train and he shouts that he paid Rs 35,000 for his Nokia Lumia, then corrects himself to Rs 34,249 under a goon's stare.”
Brands on similar properties, not on this one
They sponsor two or more other film properties. For organisers, the shortlist.
Similar film properties
Every deal, with its source7 rows · what our check found on each source page
Product placement · Film · 2013 · Reported value Rs 35,000
Scripted into an early scene: goons throw Shah Rukh Khan's phone off the train and he shouts that he paid Rs 35,000 for his Nokia Lumia, then corrects himself to Rs 34,249 under a goon's stare. The price point is spoken dialogue, not a background prop.
Co-branded campaign · Film · 2013
Nerolac cut an ad film with Shah Rukh Khan built on Chennai Express footage set to the song 'Titli', with Khan calling back to the brand's own umbrella ad.
Co-branded campaign · Film · 2013
Western Union ran a Chennai Express prize offer timed to the film's Eid release, hung on the film's journey-and-the-people-you-meet theme.
Co-branded campaign · Film · 2013
Lawman Pg3 built a commercial out of Chennai Express shots of Shah Rukh Khan in jeans, intercut with the denim brand's own model footage.
Co-branded campaign · Film · 2013
Aaj Tak ran three black-and-white spots for its show 'Mudda Express' with Shah Rukh Khan solving train-carriage problems, riding the Chennai Express title into the channel's own show promo.
Co-branded campaign · Film · 2013
ASUS India unveiled its Transformer Book TX300 on stage at the Chennai Express music launch, with country product manager Apratim Sharma doing the reveal.
Co-branded campaign · Film · 2013
Best Rice built its Chennai Express spot on a 'best match' line, using the Shah Rukh Khan and Deepika Padukone pairing to sell the rice as the right match for a meal.
Know when Chennai Express signs a new sponsor
One email when a new sponsor signs or a category opens up.