boAt
boAt sponsors 1 property, mostly tv and streaming, and has 3 campaigns on record. 3 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Product placement · Series · 18 Sep 2025
A co-branded ad film plus repeated in-scene use — a boAt speaker at parties and in personal listening moments.
Ambassadors
Talent named in boAt's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Arbaaz Khan | Current | 24 Aug 2026 | 24 Aug 2026 |
| Sonam Bajwa | Current | 26 Jun 2026 | 26 Jun 2026 |
Campaigns
With the agency and talent where the trade press named them.
Festive · 24 Aug 2026
A Raksha Bandhan campaign with quick-commerce partner Blinkit, shot as a mock-documentary featuring actor Arbaaz Khan gently sending up Bollywood's exaggerated 'Bhai' persona. Conceptualised and created in-house by boAt, produced by Dryft.
Talent: Arbaaz Khan.
Digital/social · 26 Jun 2026
A two-film digital campaign for the Airdopes ProClip open-ear earbuds featuring actor Sonam Bajwa and creator Ambrish Verma, addressing consumer concerns about fit, privacy and ambient awareness in open-ear audio.
Talent: Sonam Bajwa, Ambrish Verma.
Purpose · 7 May 2026
A Mother's Day ad about a mother who turns to an always-patient AI chatbot for help after her son brushes off a request, using the joke to needle sons who neglect their mothers' small asks.
Marketing leadership
As reported in the trade press, with the date and the article.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| boAt | 1 | 3 | 3 | TV and streaming | 24 Aug 2026 |
| Lenovo / Motorola India | 4 | 5 | 12 | Culture, arts and literature | 21 Aug 2026 |
| Philips India (Versuni, Preethi) | 4 | 6 | 16 | TV and streaming | 17 Aug 2026 |
| Intel India | 5 | 4 | 2 | Business, tech and industry | 2026 |
| One Glint | 4 | 3 | 0 | Running and fitness | 2026 |
Where peers sponsor and boAt doesn't
| Property | Peers on it |
|---|---|
| LEAP | Lenovo / Motorola India, Intel India |
| Comic Con India | Lenovo / Motorola India, Intel India |
| Bengaluru Tech Summit | Philips India (Versuni, Preethi), Intel India |
| Lollapalooza India | Lenovo / Motorola India, Intel India |
| India Mobile Congress | Intel India |
| Tata Mumbai Marathon | One Glint |
| TCS World 10K Bengaluru | One Glint |
| Vedanta Delhi Half Marathon | One Glint |
Questions people ask
What does boAt sponsor?
boAt has 1 confirmed sponsorship property on record, mostly in tv and streaming, including The Ba***ds of Bollywood. The latest is dated 24 Aug 2026.
Who are boAt's brand ambassadors in 2026?
Campaigns since April 2025 feature Arbaaz Khan, Sonam Bajwa. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when boAt signs something new
One email when boAt or a consumer electronics rival signs a sponsorship, an ambassador or a campaign.
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