Best Rice × Chennai Express, 2013
- Brand
- Best Rice · Food
- Property
- Chennai Express
- Tier
- Co-branded campaign
- Date
- 2013
- Source
- Business of Cinema
Best Rice built its Chennai Express spot on a 'best match' line, using the Shah Rukh Khan and Deepika Padukone pairing to sell the rice as the right match for a meal.
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Best Rice's other deals
Licensing · Film · 2015
Best Foods put a licensed Dilwale on-pack promotion on its Best Rice packs and activated the distribution trade around the film's trailer launch, aimed at tier-one and tier-two Hindi-speaking markets.
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