Aaj Tak
Aaj Tak sponsors 3 properties, mostly business, tech and industry, then cricket, and has 1 campaign on record.
3 of 4 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 2019
Front-of-shirt sponsor of Punjab Kings, 2019–2020.
Co-branded campaign · Film · 2013
Aaj Tak ran three black-and-white spots for its show 'Mudda Express' with Shah Rukh Khan solving train-carriage problems, riding the Chennai Express title into the channel's own show promo.
Campaigns
With the agency and talent where the trade press named them.
Purpose · 2 Oct 2022
A channel campaign about the dignity of blue-collar workers, launched as a prime-time segment with Sudhir Chaudhary and built to run on viewer submissions. People sent self-shot videos of incidents they had seen, through WhatsApp or a dedicated microsite.
Talent: Sudhir Chaudhary.
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Aaj Tak | 3 | 0 | 1 | Business, tech and industry | 2023 |
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
Where peers sponsor and Aaj Tak doesn't
| Property | Peers on it |
|---|---|
| Goafest | Star Sports, The Times of India |
| Comic Con India | Crunchyroll, Mirchi |
| Filmfare Awards | Star Sports, Mirchi |
| Tata Mumbai Marathon | The Times of India, Mirchi |
| TCS World 10K Bengaluru | The Times of India, Mirchi |
| Vedanta Delhi Half Marathon | The Times of India, Mirchi |
| Battlegrounds Mobile India Masters Series | Star Sports, Crunchyroll |
| International Film Festival of India (IFFI), Goa | Star Sports |
Questions people ask
What does Aaj Tak sponsor?
Aaj Tak has 3 confirmed sponsorship properties on record, mostly in business, tech and industry, then cricket, including e4m Prime Time Awards, Punjab Kings, Chennai Express. The latest is dated 2023.
Does Aaj Tak sponsor cricket?
Yes. Aaj Tak has 1 confirmed cricket deal on record.
Know when Aaj Tak signs something new
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