Who sponsors Dilwale
4 brands have sponsored Dilwale. Not here yet: consumer electronics, home & building, automotive, e-commerce & retail, fashion & lifestyle.
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The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Best Rice | Food | Licensing | 2015 | |
| Hotstar | Media & entertainment | Co-branded campaign | 2015 | |
| Paytm | Banking & finance | Co-branded campaign | 2015 | |
| Procter & Gamble India | Personal & home care | Product placement | 2015 |
1 more brand listed but not confirmed on the source
| Brand | What the check found | Seasons |
|---|---|---|
| ICICI | 2015 |
Categories here
Not here yet
Categories common on other film properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other film properties. For organisers, the shortlist.
Similar film properties
Every deal, with its source5 rows · what our check found on each source page
Product placement · Film · 2015
GroupM's ESP Properties wrote Ariel into the film as an extension of the detergent's 'Share The Load' campaign, and cut a companion TV film carrying #ShareTheLoad through Shah Rukh Khan and Dilwale footage, versioned for Hindi, Tamil, Telugu, Kannada and Marathi markets.
Licensing · Film · 2015
Best Foods put a licensed Dilwale on-pack promotion on its Best Rice packs and activated the distribution trade around the film's trailer launch, aimed at tier-one and tier-two Hindi-speaking markets.
Co-branded campaign · Film · 2015
The first digital-only Hindi film campaign: Red Chillies made a co-branded video of the leads talking about the Paytm offer, Paytm ran it on its app and site, pushed notifications to its 11-crore user base, and gave 10 per cent cashback on every Dilwale ticket bought through the Paytm wallet.
Co-branded campaign · Film · 2015
Hotstar ran a five-week start-to-end Dilwale campaign: the trailer, two song videos, behind-the-scenes films and a one-hour episode of its original show 'M Bole Toh' shot specially with Shah Rukh Khan and Kajol, cross-promoted on Star network channels in India and over 100 countries. Red Chillies CEO Venky Mysore spoke to the deal.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Co-branded campaign · Film · 2015
ICICI Bank ran its remit-to-India remittance service off Dilwale in the US, UK and UAE with TV and radio and consumer contests whose winners met the film's cast, an overseas-market buy built on the film's diaspora reach.
Know when Dilwale signs a new sponsor
One email when a new sponsor signs or a category opens up.