Muthoot FinCorp
Muthoot FinCorp sponsors 2 properties, mostly film, then cricket, and has 2 campaigns on record.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Product placement · Film · 7 Sep 2023
Its gold loan product on a Metro carriage ad panel in the same sequence. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
Shirt sponsor · Team · 2020
Front-of-shirt sponsor of Royal Challengers Bengaluru, 2020–2023.
Ambassadors
Talent named in Muthoot FinCorp's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Shah Rukh Khan | Current | 7 Jun 2024 | 15 May 2025 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 15 May 2025
Three comic films with Shah Rukh Khan turning the usual gold-loan ordeal, queues, paperwork and flattering the loan officer, into the joke, with a missed call as the punchline. Moonshot created it and it ran in six languages across TV, digital, print, outdoor and on-ground.
Agency: Moonshot. Talent: Shah Rukh Khan.
Launch · 7 Jun 2024
A TVC in which Shah Rukh Khan keeps making a 'call me' gesture through scenes of people starting a business, studying abroad and buying a car, before revealing the new missed-call booking service for gold loans. Havas Worldwide India created it and a music video followed.
Agency: Havas Worldwide India. Talent: Shah Rukh Khan.
Agencies
Credited on Muthoot FinCorp's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Moonshot | 1 campaign | 15 May 2025 |
| Havas Creative India | 1 campaign | 7 Jun 2024 |
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Muthoot FinCorp | 2 | 0 | 2 | Film | 15 May 2025 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Muthoot FinCorp doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Questions people ask
What does Muthoot FinCorp sponsor?
Muthoot FinCorp has 2 confirmed sponsorship properties on record, mostly in film, then cricket, including Jawan, Royal Challengers Bengaluru. The latest is dated 15 May 2025.
Who are Muthoot FinCorp's brand ambassadors in 2026?
Campaigns since April 2025 feature Shah Rukh Khan. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Muthoot FinCorp's campaigns?
Credited on Muthoot FinCorp campaigns: Moonshot (1 campaign, latest 15 May 2025); Havas Creative India (1 campaign, latest 7 Jun 2024).
Does Muthoot FinCorp sponsor cricket?
Yes. Muthoot FinCorp has 1 confirmed cricket deal on record.
Know when Muthoot FinCorp signs something new
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