FedEx × Student of the Year, 2012
- Brand
- FedEx · Business services
- Property
- Student of the Year
- Tier
- Co-branded campaign
- Date
- 2012
- Reported value
- Rs 500,000 (as printed in the source)
- Source
- Adgully
FedEx Express borrowed the film's title for a 'FedEx International Student of the Year' contest: students shipping a university application through FedEx competed for a Rs 500,000 sponsorship, a meeting with Karan Johar and USIEF counselling for ten shortlisted entrants, run off a microsite. FedEx's Rakesh Shalia set out the logic himself.
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