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FedEx × Student of the Year, 2012

Brand
FedEx · Business services
Property
Student of the Year
Tier
Co-branded campaign
Date
2012
Reported value
Rs 500,000 (as printed in the source)
Source
Adgully

FedEx Express borrowed the film's title for a 'FedEx International Student of the Year' contest: students shipping a university application through FedEx competed for a Rs 500,000 sponsorship, a meeting with Karan Johar and USIEF counselling for ten shortlisted entrants, run off a microsite. FedEx's Rakesh Shalia set out the logic himself.

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