GIVA
GIVA sponsors 1 property, mostly film, and has 2 campaigns on record. 2 confirmed in 2026.
3 of 4 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Product placement · Film · 7 Sep 2023
A visual placement rather than a story integration. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Giva is listed among Alright!'s YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in GIVA's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Kriti Sanon | Current | 2026 | 22 May 2026 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 22 May 2026
GIVA named actor Kriti Sanon as brand ambassador and launched a campaign positioning silver jewellery as an everyday style choice rather than occasion-led dressing, a deliberate break from wedding- and celebration-themed jewellery advertising.
Talent: Kriti Sanon.
Festive · 2026
A Raksha Bandhan campaign built around GIVA's Pet Collection, showing Kriti Sanon tying rakhi to her pet dog. It drew backlash over her outfit and the framing of the ritual and was withdrawn after incidents at some GIVA stores; founder Ishendra Agarwal said the film was pulled to protect on-ground staff, not because the brand had disowned it.
Talent: Kriti Sanon.
Against fashion & lifestyle peers
Confirmed deals only. The full fashion & lifestyle leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| GIVA | 1 | 2 | 2 | Film | 22 May 2026 |
| Titan | 0 | 10 | 17 | – | 1 Sep 2026 |
| Lux Industries | 4 | 3 | 8 | Business, tech and industry | 16 Apr 2026 |
| Skechers | 3 | 1 | 7 | Football | 16 Apr 2026 |
| Levi's India | 3 | 2 | 5 | Music | 2 Sep 2026 |
Where peers sponsor and GIVA doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Lux Industries |
| Jaipur Pink Panthers | Lux Industries |
| Punjab Kings | Lux Industries |
| Mohun Bagan Super Giant | Skechers |
| Mumbai Indians | Skechers |
| Lollapalooza India | Levi's India |
| Special Ops 2 | Lux Industries |
| Diljit Dosanjh Dil-Luminati India Tour | Levi's India |
Questions people ask
What does GIVA sponsor?
GIVA has 1 confirmed sponsorship property on record, mostly in film, including Jawan. The latest is dated 22 May 2026.
Who are GIVA's brand ambassadors in 2026?
Campaigns since April 2025 feature Kriti Sanon. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when GIVA signs something new
One email when GIVA or a fashion & lifestyle rival signs a sponsorship, an ambassador or a campaign.
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