Tinder × Dear Zindagi, 2016
- Brand
- Tinder · Technology & software
- Property
- Dear Zindagi
- Tier
- Co-branded campaign
- Date
- 2016
- Source
- ET BrandEquity
Tinder's first Bollywood association. Alia Bhatt's character Kaira was published as a live profile on the app for Indian users to swipe on, a digital film had Kaira talking through dating with her on-screen best friend, and a Swipe Right contest sent winners to a Tinder-themed party with Bhatt. Tinder India head Taru Kapoor set out the reasoning herself.
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