GIVA × Jawan, 2023
- Brand
- GIVA · Fashion & lifestyle
- Property
- Jawan · Theatrical / Netflix
- Tier
- Product placement
- Date
- 7 Sep 2023
- Source
- afaqs!
A visual placement rather than a story integration. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
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GIVA's other deals
Launch · 22 May 2026
GIVA named actor Kriti Sanon as brand ambassador and launched a campaign positioning silver jewellery as an everyday style choice rather than occasion-led dressing, a deliberate break from wedding- and celebration-themed jewellery advertising.
Talent: Kriti Sanon.
Festive · 2026
A Raksha Bandhan campaign built around GIVA's Pet Collection, showing Kriti Sanon tying rakhi to her pet dog. It drew backlash over her outfit and the framing of the ritual and was withdrawn after incidents at some GIVA stores; founder Ishendra Agarwal said the film was pulled to protect on-ground staff, not because the brand had disowned it.
Talent: Kriti Sanon.
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