Astral Pipes × Dunki, 2023
- Brand
- Astral Pipes · Home & building
- Property
- Dunki · Theatrical / Netflix
- Tier
- Product placement
- Date
- 2023
- Source
- exchange4media
Astral Pipes branding is the most conspicuous integration in Dunki, placed in the opening race sequence that introduces Shah Rukh Khan's character.
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Astral Pipes's other deals
Product placement · Film · 2024
Yellow Astral water tanks stand in the background of the chase and dance sequences, with an off-screen Allu Arjun TVC and OOH run on the line 'Pipe jhukega nahi, paani rukega nahi'.
Product placement · Film · 7 Sep 2023
On an advertising panel inside the Mumbai Metro during the ten-minute train sequence — a blink-and-you-miss placement. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
Co-branded campaign · Film · 30 Aug 2023
Astral Adhesives released a Jawan tie-in promo film featuring Shah Rukh Khan promoting Bondtite under the tagline #EkdumTightEkdumRight, timed to the 7 September 2023 release.
Ad film · 9 Jun 2022
A Sindhi-language TVC starring brand ambassador Ranveer Singh playing a Sindhi character, built around the catchphrase 'Dadho Sutho' (very nice), urging homeowners to value quality pipes as much as visible interiors.
Agency: The Womb. Talent: Ranveer Singh.
Regional · 26 May 2022
Astral signed Telugu star Allu Arjun as brand ambassador for its pipes and water-tank businesses to strengthen brand equity in the southern states, launching its first television campaign built for the South Indian market.
Talent: Allu Arjun.
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