BKT
BKT sponsors 10 properties, mostly cricket, then tv and streaming, and has 1 campaign on record. 2 confirmed in 2026.
11 of 12 rows confirmed on their sourceHow we check
See how BKT compares with Maruti Suzuki and Hyundai IndiaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Back-of-shirt sponsor · Team · 2026
Back-of-shirt sponsor of Royal Challengers Bengaluru, 2026–present.
Integrated segment · Series · 18 Sep 2025
Written in as the sponsor of the in-show awards ceremony.
Back-of-shirt sponsor · Team · 2024
Back-of-shirt sponsor of Lucknow Super Giants, 2024–present.
Back-of-shirt sponsor · Team · 2023
Back-of-shirt sponsor of Kolkata Knight Riders, 2023–present.
Product placement · Film · 2023
Every tractor in the Punjab-set stretches of the film carries BKT Tires branding.
Back-of-shirt sponsor · Team · 2022
Back-of-shirt sponsor of Sunrisers Hyderabad, 2022–present.
Back-of-shirt sponsor · Team · 2022
Back-of-shirt sponsor of Gujarat Titans, 2022–present.
Back-of-shirt sponsor · Team · 2021
Back-of-shirt sponsor of Rajasthan Royals, 2021–present.
Show 2 more
Back-of-shirt sponsor · Team · 2021
Back-of-shirt sponsor of Punjab Kings, 2021–present.
Sleeve sponsor · Team · 2021
Sleeve sponsor of Mohun Bagan Super Giant, 2021–2022.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Sleeve sponsor · Team · 2021
Sleeve sponsor of NorthEast United, 2021–2022.
Campaigns
With the agency and talent where the trade press named them.
Sponsorship activation · 16 May 2026
BKT turned its multi-season IPL sponsorship into a participative campaign built on sonic branding and a simple, replicable 'BKT Hook Step' performed by players from all eight franchises, rolled out across digital platforms with influencer collaborations under the line 'Elevate Your Drive' as BKT pushes into the consumer on-highway tyre market.
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| BKT | 10 | 2 | 1 | Cricket | 16 May 2026 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
Where peers sponsor and BKT doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Maruti Suzuki, Hero MotoCorp |
| Jaipur Literature Festival | Maruti Suzuki, Hero MotoCorp |
| Comic Con India | Maruti Suzuki |
| Serendipity Arts Festival | Royal Enfield |
| Filmfare Awards | Hyundai India |
| Dharamshala International Film Festival | Royal Enfield |
| Kaun Banega Crorepati season 18 | Maruti Suzuki |
| Dubai Desert Classic | Hero MotoCorp |
Questions people ask
What does BKT sponsor?
BKT has 10 confirmed sponsorship properties on record, mostly in cricket, then tv and streaming, including Royal Challengers Bengaluru, The Ba***ds of Bollywood, Lucknow Super Giants. The latest is dated 16 May 2026.
Does BKT sponsor cricket?
Yes. BKT has 7 confirmed cricket deals on record.
Know when BKT signs something new
One email when BKT or an automotive rival signs a sponsorship, an ambassador or a campaign.
Work at BKT? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.