BKT × The Ba***ds of Bollywood, 2025
- Brand
- BKT · Automotive
- Property
- The Ba***ds of Bollywood · Netflix
- Tier
- Integrated segment
- Date
- 18 Sep 2025
- Source
- Social Samosaafaqs!
Written in as the sponsor of the in-show awards ceremony.
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BKT's other deals
Sponsorship activation · 16 May 2026
BKT turned its multi-season IPL sponsorship into a participative campaign built on sonic branding and a simple, replicable 'BKT Hook Step' performed by players from all eight franchises, rolled out across digital platforms with influencer collaborations under the line 'Elevate Your Drive' as BKT pushes into the consumer on-highway tyre market.
Back-of-shirt sponsor · Team · 2026
Back-of-shirt sponsor of Royal Challengers Bengaluru, 2026–present.
Back-of-shirt sponsor · Team · 2024
Back-of-shirt sponsor of Lucknow Super Giants, 2024–present.
Back-of-shirt sponsor · Team · 2023
Back-of-shirt sponsor of Kolkata Knight Riders, 2023–present.
Product placement · Film · 2023
Every tractor in the Punjab-set stretches of the film carries BKT Tires branding.
Back-of-shirt sponsor · Team · 2022
Back-of-shirt sponsor of Sunrisers Hyderabad, 2022–present.
Back-of-shirt sponsor · Team · 2022
Back-of-shirt sponsor of Gujarat Titans, 2022–present.
Back-of-shirt sponsor · Team · 2021
Back-of-shirt sponsor of Rajasthan Royals, 2021–present.
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