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Hotstar × Dilwale, 2015

Brand
Hotstar · Media & entertainment
Property
Dilwale
Tier
Co-branded campaign
Date
2015
Source
Adgully

Hotstar ran a five-week start-to-end Dilwale campaign: the trailer, two song videos, behind-the-scenes films and a one-hour episode of its original show 'M Bole Toh' shot specially with Shah Rukh Khan and Kajol, cross-promoted on Star network channels in India and over 100 countries. Red Chillies CEO Venky Mysore spoke to the deal.

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