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Kansai Nerolac Paints × Chennai Express, 2013

Brand
Kansai Nerolac Paints · Home & building
Property
Chennai Express
Tier
Co-branded campaign
Date
2013
Source
Business of Cinema

Nerolac cut an ad film with Shah Rukh Khan built on Chennai Express footage set to the song 'Titli', with Khan calling back to the brand's own umbrella ad.

Credits

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Kansai Nerolac Paints's other deals

Experiential · 17 Apr 2026

The brand flew a painted panel of its Excel Everlast 20 exterior paint to roughly 86,000 feet and back, filming a real stratospheric endurance test rather than a simulation to back the range's 20-year warranty claim.

Agency: FCB Ulka.

Digital/social · 22 Dec 2025

Two fully AI-generated 30-second Hinglish films, built around a penguin and a polar bear, that dramatise the heat-reflective claim of the Perma NoHeat exterior coating. Rolled out on Instagram, Facebook and YouTube with region-specific cuts.

Agency: Rediffusion.

Ad film · 20 Sep 2025

The decades-old Ghar Ki Raunak jingle brought back with one word changed, fronted by Ranveer Singh, on the insight that families under one roof now sit apart behind doors and screens. Directed by Karan Kapadia for Mangata Films.

Agency: FCB Ulka. Talent: Ranveer Singh.

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