Toyota
Toyota sponsors 15 properties, mostly kabaddi, hockey, tennis and more, then motorsport, and has 5 campaigns on record. 3 confirmed in 2026.
19 of 27 rows confirmed on their sourceHow we check
See how Toyota compares with Goodyear and PirelliA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
In-video ad read · Podcast · 12 Feb 2026
Toyota is promoted with a listener offer link (toyota.com) in the show notes of 1 episode on 2026-02-12, most recently 'Kylie on Her “Feral” College Era, Beef with Dwyane Wade & "Playing Tinder" In Th'.
Back-of-shirt sponsor · Team · 2025
Back-of-shirt sponsor of Lille, 2025–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of England cricket team, 2025–present.
Partner · Event · 2025
Sponsor. Read off the 2025 sponsor wall at abudhabidesertchallenge.com/sponsors-2/, headed "SPONSORS - ABU DHABI DESERT CHALLENGE 2025"; the brand is named in the logo file, not the alt text.
Shirt sponsor · Team · 2023
Front-of-shirt sponsor of Australia national cricket team, 2023–2025.
Product placement · Film · 2023
Saudi police drive Toyotas in the car-chase sequence.
Shirt sponsor · Team · 2015
Front-of-shirt sponsor of FC Cincinnati, 2015–2018.
Show 7 more
Shirt sponsor · Team · 2003
Front-of-shirt sponsor of Doncaster Rovers, 2003–2007.
Shirt sponsor · Team · 2001
Front-of-shirt sponsor of Nagoya Grampus, 2001–present.
Shirt sponsor · Team · 1999
Front-of-shirt sponsor of ACF Fiorentina, 1999–2010.
Shirt sponsor · Team · 1981
Secondary shirt sponsor of March Engineering, 1981.
7 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 10 May 2026
Toyota is linked (toyota.com) in the show notes of 1 episode on 2026-05-10, most recently '649: Why “in range” lab results aren’t the solution to longevity | Florence Comi'.
Integrated segment · YouTube · 2026
Toyota is listed among Dude Perfect's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
In-video ad read · Podcast · 11 Nov 2025
Toyota is promoted with a listener offer link (toyota.com) in the show notes of 12 episodes between 2025-11-11 and 2025-12-29, most recently 'Man Killed After Lion Attack at Zoo in Brazil'.
Integrated segment · YouTube · Undated
Toyota is on NFL's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Toyota is listed among MotorTrend Channel's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Toyota is listed among LOL! Network's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Toyota is listed among Sathish Deepa's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 24 Apr 2026
A seven-part Ramadan digital series, one episode per Emirate, tracing local rituals: pouring qahwa in Abu Dhabi, arranging dates in Ajman, lighting oud in Ras Al Khaimah, luqaimat and balaleet in Umm Al Quwain, seaside iftar picnics in Fujairah. The car sat alongside each ritual rather than at its centre. A weekly Guess the Craft feature and a Community Craft Stories user-generated strand ran alongside.
Agency: Ogilvy.
Integrated campaign · 8 Feb 2026
IKEA commissioned artists in the UAE, Qatar and Oman to reinterpret its furniture and decor using traditional motifs and materials. Mohammed Al Attar in Oman, Muhra Al Muhairi in the UAE and Asmaa Al Mannai in Qatar each made one-off pieces, shown in store with the story behind them, alongside artist-led workshops for IKEA Family members and a social strand inviting people to share what home means to them.
Agency: Memac Ogilvy. Talent: Mohammed Al Attar, Muhra Al Muhairi, Asmaa Al Mannai.
Purpose · 28 Aug 2025
An Emirati Women's Day campaign in which Al-Futtaim handed its channels to its own Emirati women employees, more than 900 of them across the group, to tell their own stories in short films. It ran on the group's social platforms with a LinkedIn activation, a #RootedAndRising hashtag inviting other women to contribute, and an in-person gathering with Arabic coffee, henna and an artist showcase.
Agency: MRM MENAT.
Integrated campaign · 23 Apr 2025
Built for Emirati Women's Day, the campaign turned Toyota cars into storytelling platforms: geo-targeted audio played through Yango Maps when a driver approached a UAE street named after a prominent Emirati woman, backed by radio traffic announcements and social content. It took the Audio and Radio Grand Prix at Dubai Lynx 2025.
Agency: Memac Ogilvy.
Festive · 12 Mar 2025
A Ramadan campaign that played on the fact that Kareem and Mubarak, the words in the standard greeting, are also names. It swapped them for other Arabic names whose meanings fit the month, so Uncle Saeed wishes you a Ramadan Saeed and a niece called Hanan wishes you a Ramadan Hanan. Short films ran with on-ground activations and social experiences that carried Toyota's Ramadan offers.
Agency: Memac Ogilvy.
Agencies
Credited on Toyota's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 1 campaign | 24 Apr 2026 |
| Memac Ogilvy | 3 campaigns | 8 Feb 2026 |
| MRM MENAT | 1 campaign | 28 Aug 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Toyota | 15 | 3 | 5 | Kabaddi, hockey, tennis and more | 24 Apr 2026 |
| Goodyear | 41 | 0 | 0 | Motorsport | 2003 |
| Pirelli | 38 | 3 | 0 | Motorsport | 2026 |
| Ford | 24 | 0 | 0 | Motorsport | 2023 |
| Shell | 19 | 1 | 3 | Motorsport | 2026 |
Where peers sponsor and Toyota doesn't
| Property | Peers on it |
|---|---|
| Web Summit Qatar | Shell |
| Yas Marina Circuit season | Pirelli |
Questions people ask
What does Toyota sponsor?
Toyota has 15 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then motorsport, including Not Gonna Lie with Kylie Kelce, Lille, England cricket team. The latest is dated 24 Apr 2026.
Which agency works on Toyota's campaigns?
Credited on Toyota campaigns: Ogilvy India (1 campaign, latest 24 Apr 2026); Memac Ogilvy (3 campaigns, latest 8 Feb 2026); MRM MENAT (1 campaign, latest 28 Aug 2025).
Does Toyota sponsor cricket?
Yes. Toyota has 2 confirmed cricket deals on record.
Know when Toyota signs something new
One email when Toyota or an automotive rival signs a sponsorship, an ambassador or a campaign.
Work at Toyota? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.