Who sponsors Student of the Year
2 brands have sponsored Student of the Year.
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The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| BSA | Sportswear | Product placement | 2012 | |
| FedEx | Business services | Co-branded campaign | 2012 |
Categories here
Not here yet
Categories common on other film properties with no sponsor here.
Every common category is already here.
Reported deal values
Only figures printed in the source, quoted with the link. We do not estimate.
2012
“FedEx Express borrowed the film's title for a 'FedEx International Student of the Year' contest: students shipping a university application through FedEx competed for a Rs 500,000 sponsorship, a meeting with Karan Johar ”
Brands on similar properties, not on this one
They sponsor two or more other film properties. For organisers, the shortlist.
Similar film properties
Every deal, with its source2 rows · what our check found on each source page
Product placement · Film · 2012
BSA came on as the film's Official Bicycle Partner, its cycles placed in the cycling sequence that MiD DAY Entertainment's Vikram Kari said was a crucial part of the film and the reason the agency chased the brand off the script.
Co-branded campaign · Film · 2012 · Reported value Rs 500,000
FedEx Express borrowed the film's title for a 'FedEx International Student of the Year' contest: students shipping a university application through FedEx competed for a Rs 500,000 sponsorship, a meeting with Karan Johar and USIEF counselling for ten shortlisted entrants, run off a microsite. FedEx's Rakesh Shalia set out the logic himself.
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