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Urban Company × The Ba***ds of Bollywood, 2025

Brand
Urban Company · Business services
Property
The Ba***ds of Bollywood · Netflix
Tier
Integrated segment
Date
18 Sep 2025
Source
Social Samosaafaqs!

A scene built around its staff arriving to do a job.

Credits

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Urban Company's other deals

Ad film · 22 Apr 2026

Urban Company's water-purifier brand Native released a classroom-satire ad series built around a fictional 'Institute of Purifier Management', mocking the RO industry's opaque warranties and unnecessary service nudges across three films.

Agency: MANJA.

Ad film · 23 Feb 2026

Urban Company's 30-minute on-demand help service InstaHelp released a film dramatising the household panic when a maid cancels last minute, positioning InstaHelp as the emergency fallback rather than a daily replacement for regular domestic help.

Agency: MANJA.

Chhote Sapne?

Purpose · 5 Sep 2025

The fifth film in Urban Company's 'Dignity of Labour' series, 'Chhote Sapne?', reframed its service professionals as micro-entrepreneurs, challenging the class bias that keeps their work from being seen as real business the way white-collar hustle is.

Agency: Talented.

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