Kama Ayurveda
Kama Ayurveda sponsors 1 property, mostly film, and has 2 campaigns on record. 1 confirmed in 2026.
3 of 3 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Product placement · Film · 5 Aug 2022
In-film sponsor on the Netflix release. The brand's stated reason was audience fit: a luxury Ayurveda line against Netflix India's viewership.
Ambassadors
Talent named in Kama Ayurveda's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Gauravi Kumari | Current | 11 Apr 2025 | 11 Apr 2025 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 3 Apr 2026
Launch campaign for Sandanya, Kama Ayurveda's first anti-blemish skincare range, with model and yogini Mahieka Sharma as its face and the line 'Flawless, in my own way' framing clarity over perfection. The three-product range went on sale online and in Kama stores from 1 April 2026.
Talent: Mahieka Sharma.
Rebrand · 11 Apr 2025
A full brand refurbishment for the 22-year-old label, unveiled at an immersive Mumbai event with gajra wristbands and Ayurvedic consultations: Gauravi Kumari of the erstwhile Jaipur royal family signed as brand ambassador, new and expanded ranges built around Kumkumadi, Amarrupa and Urjasara, sustainable packaging, and refurbished stores in a Kerala-inspired visual language by designer Marie-Anne Oudejans. CEO Vivek Sahni framed it as a move to win the next generation rather than stay a 'mummy's brand'.
Talent: Gauravi Kumari.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Kama Ayurveda | 1 | 1 | 2 | Film | 3 Apr 2026 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
Where peers sponsor and Kama Ayurveda doesn't
| Property | Peers on it |
|---|---|
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
Questions people ask
What does Kama Ayurveda sponsor?
Kama Ayurveda has 1 confirmed sponsorship property on record, mostly in film, including Darlings. The latest is dated 3 Apr 2026.
Who are Kama Ayurveda's brand ambassadors in 2026?
Campaigns since April 2025 feature Gauravi Kumari. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when Kama Ayurveda signs something new
One email when Kama Ayurveda or a personal & home care rival signs a sponsorship, an ambassador or a campaign.
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