Procter & Gamble India
Procter & Gamble India sponsors 1 property, mostly film, and has 11 campaigns on record. 3 confirmed in 2026.
11 of 12 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Product placement · Film · 2015
GroupM's ESP Properties wrote Ariel into the film as an extension of the detergent's 'Share The Load' campaign, and cut a companion TV film carrying #ShareTheLoad through Shah Rukh Khan and Dilwale footage, versioned for Hindi, Tamil, Telugu, Kannada and Marathi markets.
Ambassadors
Talent named in Procter & Gamble India's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Abhishek Sharma | Current | 27 Mar 2026 | 27 Mar 2026 |
| Zakir Khan | Current | 6 Nov 2025 | 6 Nov 2025 |
| Rohit Sharma | Past | 15 Apr 2024 | 15 Apr 2024 |
| Shreya Ghoshal | Past | 24 May 2022 | 24 May 2022 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 15 Jun 2026
Chunky Panday attempts a cinematic comeback across action scenes and emotional monologues, and the one thing that never comes back is his dandruff. The film argues that flakes disappearing is not the same as the fungal cause being handled.
Talent: Chunky Panday.
Launch · 27 Mar 2026
The launch of the Gillette Guard 3-in-1 razor (three platinum-coated blades, anti-slip grip, aquagel lubrastrip) positioned under the line 'Bade League Ka Shave', with cricketer Abhishek Sharma signed as brand ambassador to reach young men moving beyond entry-level grooming.
Talent: Abhishek Sharma.
Launch · 27 Mar 2026
Gillette India signed India cricketer Abhishek Sharma as brand ambassador to launch its Guard 3-in-1 grooming range.
Talent: Abhishek Sharma.
Digital/social · 6 Nov 2025
A Vicks cough-drop ('goli') campaign fronted by comedian Zakir Khan that drove wide social conversation, discussed as a trend piece by trade press.
Talent: Zakir Khan.
Purpose · 17 May 2024
The fifth edition of Whisper's Keep Girls In School movement, aimed at teaching period education to children of every gender from the classroom up. The film opens on girls who think a period is an injury or a punishment, until a teacher decides to explain it to the whole class.
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Launch · 15 Apr 2024 · Reported value Rs 50,
Oral-B signed cricketer Rohit Sharma as brand ambassador to launch the Criss Cross toothbrush from Rs 50, on the argument that buyers assume every toothbrush cleans the same way. Conceptualised by DDB Mudra.
Agency: DDB Mudra. Talent: Rohit Sharma.
Purpose · 10 Oct 2023
The next leg of Olay's ten-year STEM programme, timed to the International Day of the Girl Child, arguing that Indian girls lack female mentors in science. The film walks through Anandibai Joshi, Kamala Sohonie, Janaki Ammal and Kalpana Chawla, and the initiative adds mentorship for young girls.
Purpose · 20 Jun 2022
An extension of Pampers' #ItTakes2 equal-parenting platform that asks new fathers to claim time with the baby rather than leaving the work to the mother.
Ad film · 24 May 2022
Singer Shreya Ghoshal fronts a film that pairs a lullaby to get the baby to sleep with a diaper meant to keep it asleep. She also re-recorded four regional lullabies for the brand.
Talent: Shreya Ghoshal.
Integrated campaign · 25 Apr 2022
Ariel bought space inside a newspaper's matrimonial classifieds so prospective grooms could declare 'I #ShareTheLoad' in their profiles, giving women a way to filter for men who would treat them as equals. It extended the #SeeEqual film, which had passed 100 million views since February 2022.
Purpose · 13 Apr 2022
A #KeepGirlsInSchool film about the period education missing from Indian schooling, made to cut the dropout rate among girls by delivering menstrual hygiene information and access to products.
16 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
In-video ad read · Podcast · 1 May 2026
Gillette is named as a sponsor in the show notes of 2 episodes between 2026-05-01 and 2026-05-21, most recently 'Andy Robertson: Losing Diogo Jota, Klopp’s Impact & World Cup Dream | My Best Co'.
Co-branded campaign · Series · 2 Dec 2025
A stain-removal campaign built on the show. Announced by Netflix on 2 December 2025 as part of the largest brand campaign in the show's history.
Kit supplier · Team · 2025
Kit supplier of Brann, 2025–present. Listed for the 2025 season.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of New England Revolution, 2025–present. Listed for the 2025 season.
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7 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 14 Aug 2026
Gillette sponsored SV2 on YouTube; the most recent tracked video is 'I Recreated Impossible Premier League Goals' (2026-08-14). Detected from the video by SponsorRadar, not announced.
In-video ad read · Podcast · 15 Mar 2026
Tide is promoted with a listener offer link (tide.co) in the show notes of 18 episodes between 2026-03-15 and 2026-05-13, most recently 'For The Love Of Rugby 2026 LIVE Draft'.
Integrated segment · YouTube · 2026
Tide is listed among Jesser's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Olay is listed among Safiya Nygaard's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Gillette is listed among 영국남자 Korean Englishman's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
In-video ad read · Podcast · 15 Oct 2025
Tide is promoted with a listener offer link (tide.co) in the show notes of 11 episodes between 2025-10-15 and 2025-11-05, most recently 'The Truth About Why Young People Feel So Lost (Bianca Errigo)'.
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Integrated segment · YouTube · Undated
Head & Shoulders is listed among SEVENTEEN's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Agencies
Credited on Procter & Gamble India's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| DDB Mudra | 1 campaign | 15 Apr 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
| L'Oréal India | 5 | 2 | 8 | TV and streaming | 15 Jun 2026 |
Where peers sponsor and Procter & Gamble India doesn't
| Property | Peers on it |
|---|---|
| Lollapalooza India | Hindustan Unilever, L'Oréal India |
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| Red Sea International Film Festival | L'Oréal India |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
Questions people ask
What does Procter & Gamble India sponsor?
Procter & Gamble India has 1 confirmed sponsorship property on record, mostly in film, including Dilwale. The latest is dated 15 Jun 2026.
Who are Procter & Gamble India's brand ambassadors in 2026?
Campaigns since April 2025 feature Abhishek Sharma, Zakir Khan. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Procter & Gamble India's campaigns?
Credited on Procter & Gamble India campaigns: DDB Mudra (1 campaign, latest 15 Apr 2024).
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