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Best Rice

FoodIndia

Best Rice sponsors 2 properties, mostly film.

2Properties sponsored
1Passion point
2015Latest deal

2 of 2 rows confirmed on their sourceHow we check

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Sponsorships

Season by season, then every row newest first with what our check found on its source.

CE
20131
20140
DI
20151
Dilwale

Licensing · Film · 2015

Best Foods put a licensed Dilwale on-pack promotion on its Best Rice packs and activated the distribution trade around the film's trailer launch, aimed at tier-one and tier-two Hindi-speaking markets.

Deal pageSource: Adgully
Chennai Express

Co-branded campaign · Film · 2013

Best Rice built its Chennai Express spot on a 'best match' line, using the Shah Rukh Khan and Deepika Padukone pairing to sell the rice as the right match for a meal.

Deal pageSource: Business of Cinema

Against food peers

Confirmed deals only. The full food leaderboard.

BrandProperties2026 dealsCampaignsMain passion pointLatest
Best Rice200Film2015
ITC9413TV and streaming13 Jun 2026
McDonald's India (Westlife + CPRL franchisees)0214–1 Aug 2026
Britannia2413Business, tech and industry25 Aug 2026
KFC / Pizza Hut India (Sapphire, Devyani franchisees)0510–30 Jul 2026

Where peers sponsor and Best Rice doesn't

PropertyPeers on it
GoafestITC, Britannia
Pushpa 2: The RuleITC, Britannia
Comic Con IndiaITC
Kaun Banega Crorepati season 18ITC
Kaun Banega Crorepati season 17ITC
News18 Rising Bharat SummitITC
India national cricket teamITC
Zomaland by ZomatoITC

Questions people ask

What does Best Rice sponsor?

Best Rice has 2 confirmed sponsorship properties on record, mostly in film, including Dilwale, Chennai Express. The latest is dated 2015.