Mad Over Donuts × Happy New Year, 2014
- Brand
- Mad Over Donuts · E-commerce & retail
- Property
- Happy New Year
- Tier
- Co-branded campaign
- Date
- 2014
- Reported value
- Rs 59. (as printed in the source)
- Source
- Adgully
Mad Over Donuts baked an 'IndiaWaale Donut' named for the film's anthem, handed it out in branded boxes at the trailer launch, and sold it from October across 54 stores at Rs 59. Red Chillies CEO Venky Mysore and MOD COO Tarak Bhattacharya both spoke to it; Bottomline Media brokered the deal.
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