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Best Rice × Dilwale, 2015

Brand
Best Rice · Food
Property
Dilwale
Tier
Licensing
Date
2015
Source
Adgully

Best Foods put a licensed Dilwale on-pack promotion on its Best Rice packs and activated the distribution trade around the film's trailer launch, aimed at tier-one and tier-two Hindi-speaking markets.

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Best Rice's other deals

Chennai Express

Co-branded campaign · Film · 2013

Best Rice built its Chennai Express spot on a 'best match' line, using the Shah Rukh Khan and Deepika Padukone pairing to sell the rice as the right match for a meal.

Deal pageSource: Business of Cinema

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