Procter & Gamble India × Dilwale, 2015
- Brand
- Procter & Gamble India · Personal & home care
- Property
- Dilwale
- Tier
- Product placement
- Date
- 2015
- Source
- Adgully
GroupM's ESP Properties wrote Ariel into the film as an extension of the detergent's 'Share The Load' campaign, and cut a companion TV film carrying #ShareTheLoad through Shah Rukh Khan and Dilwale footage, versioned for Hindi, Tamil, Telugu, Kannada and Marathi markets.
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