Renault × Happy New Year, 2014
- Brand
- Renault · Automotive
- Property
- Happy New Year
- Tier
- Product placement
- Date
- 2014
- Reported value
- Rs 50 lakh (as printed in the source)
- Source
- The Economic Times
Shah Rukh Khan drives a Renault Duster through the film, the kind of 'hyperactive' integration media buyers priced at up to Rs 50 lakh in cash plus media. A Renault India spokesperson defended the subtlety of the placement on the record.
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