Sony Pictures Networks India
Behind 5 shows and events with 76 confirmed sponsorships on Monumentum.
Shows and events
| Property | Type | Confirmed sponsors |
|---|---|---|
| Kaun Banega Crorepati season 18 | TV show | 28 |
| Kaun Banega Crorepati season 17 | TV show | 23 |
| Shark Tank India season 4 | TV show | 9 |
| MasterChef India (2026 season) | TV show | 7 |
| Shark Tank India season 1 | TV show | 6 |
Deals
Newest first, with what our re-check found on each source.
Sports · 22 Aug 2026
A Women's T20 Asia Cup 2026 campaign fronted by India captain Harmanpreet Kaur, opening with Amitabh Bachchan's line 'cricket is a gentleman's game' before Harmanpreet rebuts it, contrasting the team's training grind with its World Cup-winning highlights; ran on Sony Sports channels and Sony LIV.
Talent: Harmanpreet Kaur, Amitabh Bachchan.
Launch · 18 Jul 2026
A relaunch campaign for Kaun Banega Crorepati Season 18, hosted by Amitabh Bachchan, arguing that applying knowledge matters more than simply recalling facts; launched with three promotional films ahead of the season's August 2026 premiere.
Talent: Amitabh Bachchan.
Presenting sponsor · TV show · 5 Jan 2026
Co-presenting sponsor of the 2026 season, placing Ananda dairy products - paneer above all - inside the MasterChef kitchen across everyday and technical challenges.
Presenting sponsor · TV show · 5 Jan 2026
Co-presenting partner of the 2026 season; VRB founder Viraj Bahl tied the buy to the season's pairs format.
Associate sponsor · TV show · 5 Jan 2026
Co-powered partner of the 2026 season.
Associate sponsor · TV show · 5 Jan 2026
Co-powered partner of the 2026 season.
Associate sponsor · TV show · 5 Jan 2026
Brand partner of the 2026 season.
Associate sponsor · TV show · 5 Jan 2026
Brand partner of the 2026 season.
Show 68 more
Associate sponsor · TV show · 5 Jan 2026
Brand partner of the 2026 season.
Presenting sponsor · TV show · 2026
First-time co-presenting sponsor of season 18, with the Gemini app used for contestant registration guidance and interactive general-knowledge challenges, per Google India marketing director Kanika Kalra. On the Sony LIV side of the season Gemini powers one of the show's lifelines.
Presenting sponsor · TV show · 2026
Returning co-presenting sponsor of season 18. Also a co-presenting sponsor on Sony LIV, where the car features as an aspirational prize inside the gameplay.
Presenting sponsor · TV show · 2026
Returning co-presenting sponsor of season 18.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a co-powered by sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a co-powered by sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a co-powered by sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a co-powered by sponsor, in Sony's pre-launch roster of more than 25 sponsors. Co-presenting sponsor on Sony LIV, integrated into on-air conversations about financial goals.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a co-powered by sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a special partner, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a special partner, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a special partner, in Sony's pre-launch roster of more than 25 sponsors. Co-presenting sponsor on Sony LIV, written into on-air conversations about road safety and sustainability in BPCL's 50th year.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a special partner, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a special partner, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a special partner, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors. Co-powered by sponsor on the Sony LIV side of the season.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 2026
Continued its association with season 18 of Kaun Banega Crorepati, per Sony's sponsor announcement.
Presenting sponsor · TV show · 2026
Co-presenting sponsor on the Sony LIV side of season 18, integrated into the contestant's journey to the Hot Seat.
Presenting sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Co-Presenting Sponsor, one of the record 26 brands on the show's 25th-year sponsor wall.
Presenting sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Co-Presenting Sponsor, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Banking Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Special Sponsor, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Co-Powered By sponsor, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Co-Powered By sponsor, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Co-Powered By sponsor, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Co-Powered By sponsor, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Co-Powered By sponsor, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Special Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Special Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Special Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Special Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Special Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Special Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Integrated segment · TV show · 6 Jan 2025
Season 4 sponsor with a 'Changemaker Wall' built into the set: after each pitch the host asks the founder how they are changing their category, tied to the Acko billing.
Integrated segment · TV show · 6 Jan 2025
Season 4 sponsor with a scripted host device: pitchers are asked to compare their business to a game of poker.
Integrated segment · TV show · 6 Jan 2025
Season 4 sponsor with a dedicated in-app tab selling brands featured on the show, an on-screen order placed by host Sahiba Bali in the 6 January episode, and sponsorship of the 'Bizz Quiz' inside Sony LIV's 'Be a Home Shark' feature.
Integrated segment · TV show · 6 Jan 2025
Season 4 sponsor with an 'Innovation Meter' and 'Design Meter' scoring each pitcher's product, brand naming as a pitcher enters the Tank, and the 'Be a Home Shark' leaderboard powered by Jaquar.
Integrated segment · TV show · 6 Jan 2025
Season 4 sponsor running the 'Offer or No Offer' contest, where viewers predict on the Lenskart app whether a pitcher lands a deal and win eyewear.
Associate sponsor · TV show · 6 Jan 2025
Listed among the sponsors of season 4 on Sony LIV.
Associate sponsor · TV show · 6 Jan 2025
Listed among the sponsors of season 4 on Sony LIV.
Associate sponsor · TV show · 6 Jan 2025
Listed among the sponsors of season 4 on Sony LIV.
Associate sponsor · TV show · 6 Jan 2025
Listed among the sponsors of season 4 on Sony LIV.
Presenting sponsor · TV show · 20 Dec 2021
Co-presenting sponsor of the first season on SonyLIV, announced in October 2021 ahead of the December premiere; SonyLIV's ad-sales head described upGrad as a 'co-powered sponsor' for the first-ever edition.
Presenting sponsor · TV show · 20 Dec 2021
One of three co-presenting sponsors of season 1 on SonyLIV, alongside upGrad and Black Dog Drinking Soda.
Presenting sponsor · TV show · 20 Dec 2021
Co-presenting sponsor of season 1 on SonyLIV.
Associate sponsor · TV show · 20 Dec 2021
Payments Partner for season 1 on SonyLIV.
Associate sponsor · TV show · 20 Dec 2021
Digital Partner for season 1 on SonyLIV.
Associate sponsor · TV show · 20 Dec 2021
Technology Partner for season 1 on SonyLIV.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
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