Bikaji × Kaun Banega Crorepati season 18, 2026
- Brand
- Bikaji · Personal & home care
- Property
- Kaun Banega Crorepati season 18 · Sony Entertainment Television / SonyLIV
- Tier
- Associate sponsor
- Date
- 2026
- Source
- afaqs!
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
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Bikaji's other deals
Rebrand · 2026
Bikaji unveiled a refreshed corporate identity and logo drawing on Rajasthani royal heritage, its biggest brand overhaul in years, alongside a wider shift from traditional advertising to creator-led storytelling, influencer collaborations and quick-commerce-driven marketing aimed at younger consumers.
Regional · 2 Dec 2025
An integrated campaign built for the Uttar Pradesh market starring actor Pankaj Tripathi in relatable daily-life roles, using the phrase 'Kya Baat Hai Ji' as an expression of snack-time satisfaction. Ran across digital, OOH, auto branding, retail signage, radio and cinema alongside a distribution push into local outlets.
Talent: Pankaj Tripathi.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Back-of-shirt sponsor · Team · 2023
Back-of-shirt sponsor of Jaipur Pink Panthers, 2023–2025.
Sleeve sponsor · Team · 2022
Sleeve sponsor of Bengal Warriorz, 2022.
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