Veeba
Veeba sponsors 1 property, mostly tv and streaming, and has 2 campaigns on record. 1 confirmed in 2026.
3 of 4 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Presenting sponsor · TV show · 5 Jan 2026
Co-presenting partner of the 2026 season; VRB founder Viraj Bahl tied the buy to the season's pairs format.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2025
Veeba ran integrations on the first season. Those integrations resurfaced with the show's comeback rather than being bought again.
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 15 Jan 2025
Three films on small personal wins, each ending with food as the way Indians mark a victory, positioning Veeba's sauces as the reward at the end of an effort rather than a cooking ingredient.
Agency: Enormous.
Integrated campaign · 16 Oct 2023
A brand campaign timed to the Cricket World Cup, with a fast-cut TVC voiced in commentary style by Samir Kochhar, telling viewers to break cooking convention and improvise with Veeba products. Ran pan-India in English, Hindi and regional languages, directed by TJ Hall.
Agency: Leo Burnett India. Talent: Samir Kochhar.
Agencies
Credited on Veeba's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Enormous | 1 campaign | 15 Jan 2025 |
| Leo Burnett India | 1 campaign | 16 Oct 2023 |
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Veeba | 1 | 1 | 2 | TV and streaming | 5 Jan 2026 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
Where peers sponsor and Veeba doesn't
| Property | Peers on it |
|---|---|
| Goafest | ITC, Britannia |
| Pushpa 2: The Rule | ITC, Britannia |
| Comic Con India | ITC |
| Kaun Banega Crorepati season 18 | ITC |
| Kaun Banega Crorepati season 17 | ITC |
| News18 Rising Bharat Summit | ITC |
| India national cricket team | ITC |
| Zomaland by Zomato | ITC |
Questions people ask
What does Veeba sponsor?
Veeba has 1 confirmed sponsorship property on record, mostly in tv and streaming, including MasterChef India (2026 season). The latest is dated 5 Jan 2026.
Which agency works on Veeba's campaigns?
Credited on Veeba campaigns: Enormous (1 campaign, latest 15 Jan 2025); Leo Burnett India (1 campaign, latest 16 Oct 2023).
Know when Veeba signs something new
One email when Veeba or a food rival signs a sponsorship, an ambassador or a campaign.
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