Director Special Elaichi
Director Special Elaichi sponsors 1 property, mostly tv and streaming. 1 confirmed in 2026.
1 of 2 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Director Special Elaichi | 1 | 1 | 0 | TV and streaming | 2026 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
Where peers sponsor and Director Special Elaichi doesn't
| Property | Peers on it |
|---|---|
| Goafest | ITC, Britannia |
| Pushpa 2: The Rule | ITC, Britannia |
| Comic Con India | ITC |
| Kaun Banega Crorepati season 17 | ITC |
| News18 Rising Bharat Summit | ITC |
| India national cricket team | ITC |
| Zomaland by Zomato | ITC |
| Sunburn Festival | ITC |
Questions people ask
What does Director Special Elaichi sponsor?
Director Special Elaichi has 1 confirmed sponsorship property on record, mostly in tv and streaming, including Kaun Banega Crorepati season 18. The latest is dated 2026.
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