UPI
UPI sponsors 3 properties, mostly tv and streaming, then kabaddi, hockey, tennis and more. 1 confirmed in 2026.
3 of 3 rows on this page confirmed on their sourceHow we check
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More from NPCI
UPI is a NPCI brand. The company and its other brands, each on its own page with its own deals.
Ads running in India
None found in India on 6 Nov 2026.
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a co-powered by sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Co-Powered By sponsor, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate · Event · 2025
Listed under "Associate Partners".
3 deals outside India
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 2 Apr 2026
Upi is promoted with a listener offer link (upi.com) in the show notes of 3 episodes between 2026-04-02 and 2026-06-11, most recently 'Klan Camp'.
In-video ad read · Podcast · 15 Oct 2025
Upi is promoted with a listener offer link (upi.com) in the show notes of 3 episodes between 2025-10-15 and 2026-05-20, most recently '171. Greenfield’s Halloween Nightmare'.
In-video ad read · Podcast · 14 Oct 2025
Upi is promoted with a listener offer link (upi.com) in the show notes of 3 episodes between 2025-10-14 and 2026-03-17, most recently 'Hothouse w/ Aya Cash'.
Questions people ask
What does UPI sponsor?
UPI has 3 confirmed sponsorship properties on record, mostly in tv and streaming, then kabaddi, hockey, tennis and more, including Kaun Banega Crorepati season 18, Kaun Banega Crorepati season 17, Pro Kabaddi League. The latest is dated 2026.
Know when UPI signs something new
One email when UPI or a payments & fintech rival signs a sponsorship, an ambassador or a campaign.
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Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/upi, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.