Mutual Funds Sahi Hai × Kaun Banega Crorepati season 18, 2026
- Brand
- Mutual Funds Sahi Hai · Banking & finance
- Property
- Kaun Banega Crorepati season 18 · Sony Entertainment Television / SonyLIV
- Tier
- Associate sponsor
- Date
- 2026
- Source
- afaqs!
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
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Mutual Funds Sahi Hai's other deals
Rebrand · 23 Jan 2026
AMFI ran a competitive pitch and handed the mainline creative mandate for its long-running investor-awareness platform to Concept Communications, briefing a refresh aimed at younger investors and at emerging and underserved markets.
Agency: Concept Communications.
Associate · Event · 2026
Listed under "Associate Sponsors".
Purpose · 29 Nov 2024
A one-take film in which Bharat, a personified voice of the country, delivers a manifesto about telling a real investment from a scam. It launched during World Investor Week 2024, ran in Hindi, Telugu and Tamil with audio cutdowns, and pointed to a pledge page at mutualfundssahihai.com/bfp.
Agency: Mirum.
Integrated campaign · 14 May 2024
A push for debt mutual funds after the 2023 Budget removed their tax break, arguing that fixed-income funds beat conventional debt products on diversification and partial redemption. AMFI set out to repeat what the original Sahi Hai work did for equity funds.
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