Polycab × Kaun Banega Crorepati season 18, 2026
- Brand
- Polycab · Home & building
- Property
- Kaun Banega Crorepati season 18 · Sony Entertainment Television / SonyLIV
- Tier
- Associate sponsor
- Date
- 2026
- Source
- afaqs!
Signed to season 18 of Kaun Banega Crorepati as a special partner, in Sony's pre-launch roster of more than 25 sponsors.
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Polycab's other deals
Integrated campaign · 23 Mar 2026
A brand film extends Polycab's trust in wires and cables to its fans category: a protagonist who has already installed Polycab wiring upgrades to Polycab fans, positioning fans as backed by the same performance, safety and trust. Rolled out across television, digital and social media.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Special Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Official partner · Event · 2023
Listed under "PARTNERS" on the ICC Men's Cricket World Cup 2023 partner wall.
Ad film · 4 Nov 2022
Three films for the Polycab LED 3-in-1 Panel Light show everyday grumble-worthy situations that look different under better light, conceptualised by Ogilvy India with production by Retro Films.
Agency: Ogilvy India.
Launch · 26 Oct 2022
The first campaign of Polycab's new creative partnership with Ogilvy India, introducing Polycab Green Wire with '5-in-1 Greenshield' technology (fire safety, energy efficiency, durability, eco-friendliness, shock protection), aiming to make Polycab top of mind for home electrical needs.
Agency: Ogilvy India.
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