Bikaji
Bikaji sponsors 4 properties, mostly tv and streaming, then kabaddi, hockey, tennis and more, and has 2 campaigns on record. 2 confirmed in 2026.
6 of 6 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Back-of-shirt sponsor · Team · 2023
Back-of-shirt sponsor of Jaipur Pink Panthers, 2023–2025.
Sleeve sponsor · Team · 2022
Sleeve sponsor of Bengal Warriorz, 2022.
Ambassadors
Talent named in Bikaji's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Pankaj Tripathi | Current | 2 Dec 2025 | 2 Dec 2025 |
Campaigns
With the agency and talent where the trade press named them.
Rebrand · 2026
Bikaji unveiled a refreshed corporate identity and logo drawing on Rajasthani royal heritage, its biggest brand overhaul in years, alongside a wider shift from traditional advertising to creator-led storytelling, influencer collaborations and quick-commerce-driven marketing aimed at younger consumers.
Regional · 2 Dec 2025
An integrated campaign built for the Uttar Pradesh market starring actor Pankaj Tripathi in relatable daily-life roles, using the phrase 'Kya Baat Hai Ji' as an expression of snack-time satisfaction. Ran across digital, OOH, auto branding, retail signage, radio and cinema alongside a distribution push into local outlets.
Talent: Pankaj Tripathi.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Bikaji | 4 | 2 | 2 | TV and streaming | 2026 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
Where peers sponsor and Bikaji doesn't
| Property | Peers on it |
|---|---|
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
| Tamil Thalaivas | Haleon India (Sensodyne, ENO, Crocin) |
Questions people ask
What does Bikaji sponsor?
Bikaji has 4 confirmed sponsorship properties on record, mostly in tv and streaming, then kabaddi, hockey, tennis and more, including Kaun Banega Crorepati season 18, Kaun Banega Crorepati season 17, Jaipur Pink Panthers. The latest is dated 2026.
Who are Bikaji's brand ambassadors in 2026?
Campaigns since April 2025 feature Pankaj Tripathi. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when Bikaji signs something new
One email when Bikaji or a personal & home care rival signs a sponsorship, an ambassador or a campaign.
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