Not a Gentleman's Game
A Women's T20 Asia Cup 2026 campaign fronted by India captain Harmanpreet Kaur, opening with Amitabh Bachchan's line 'cricket is a gentleman's game' before Harmanpreet rebuts it, contrasting the team's training grind with its World Cup-winning highlights; ran on Sony Sports channels and Sony LIV.
| Brand | Sony Sports Network |
|---|---|
| Agency | Not named |
| Talent | Harmanpreet Kaur, Amitabh Bachchan |
| Channels | TV, OTT |
| Source | MediaNews4U |
More from Sony Sports Network
| Campaign | Type | Agency | Date |
|---|---|---|---|
| #SochnaPadegaLaunch · 18 Jul 2026 | Launch | – | 18 Jul 2026 |