BHIM sponsors 1 property, mostly tv and streaming, and has 1 campaign on record. 1 confirmed in 2026.
2 of 2 rows on this page confirmed on their sourceHow we check
BHIM is a NPCI brand. The company and its other brands, each on its own page with its own deals.
14 ads on Facebook and Instagram, newest first. Meta's Ad Library, 6 Nov 2026.
Recharge your mobile and get rewarded! Pay ₹40 for your mobile recharge and get ₹40 cashback on the BHIM App. Enjoy zero convenience fees and zero platform fees. T&C apply. New users only.
Pay ₹40 and get ₹40 cashback! Pay your bills on the BHIM App and enjoy exciting rewards with zero convenience fees and zero platform fees. Download BHIM App today!
Pay ₹40. Get ₹40 back! Your first eligible payment with BHIM comes with a cashback reward. Download the app and make your first UPI payment today. T&C apply. New users only.
Make your first payment count with BHIM! Get 100% cashback up to ₹40 on your first eligible transaction of ₹40 or more. Download BHIM today. T&C apply.
Make Your First BHIM Payment of ₹20 & Get ₹20 Back Instantly
Make your first ₹40 payment on BHIM and get flat ₹40 instant cashback.
Scan. Pay. Get rewarded! Use BHIM for your first payment and receive ₹40 cashback. Make your first payment today. T&C Apply.
Save up to 10% on top brand gift cards. Pay easily with BHIM app today.
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Special Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Talent named in BHIM's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| MS Dhoni | Current | 4 Apr 2026 | 4 Apr 2026 |
With the agency and talent where the trade press named them.
Ad film · 4 Apr 2026
A campaign for the BHIM payments app fronted by MS Dhoni, showing him in ordinary payment situations rather than as a cricketer, to sell the app on calm, trust and simplicity. Built by Tilt Brand Solutions for high-frequency running across social and digital.
Agency: Tilt Brand Solutions. Talent: MS Dhoni.
Credited on BHIM's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Tilt Brand Solutions | 1 campaign | 4 Apr 2026 |
BHIM has 1 confirmed sponsorship property on record, mostly in tv and streaming, including Kaun Banega Crorepati season 17. The latest is dated 11 Aug 2025.
Campaigns since April 2025 feature MS Dhoni. This comes from campaign credits in the trade press, not from endorsement contracts.
Credited on BHIM campaigns: Tilt Brand Solutions (1 campaign, latest 4 Apr 2026).
One email when BHIM or a payments & fintech rival signs a sponsorship, an ambassador or a campaign.
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/bhim, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.
