Vijay Sales × MasterChef India (2026 season)
- Brand
- Vijay Sales · E-commerce & retail
- Property
- MasterChef India (2026 season) · Sony Entertainment Television / SonyLIV
- Tier
- Associate sponsor
- Date
- 5 Jan 2026
- Source
- afaqs!
Brand partner of the 2026 season.
Credits
No credits yet. The brand, agency and organiser people who made this deal can add theirs; credits appear once confirmed from a work email.
Worked on this deal? Add your credit
Vijay Sales's other deals
Regional · 1 Apr 2025
Vijay Sales signed Telugu star Vijay Deverakonda to front its push into South India, with an integrated campaign of digital and social activations, in-store experiences, product launches and exclusive product lines aimed at young Telugu-speaking buyers.
Talent: Vijay Deverakonda.
Influencer · 29 Oct 2022
A launch campaign for new stores in Telangana and Andhra Pradesh built on a rap film and a #VijaySalesMove hook-step challenge, with regional creators such as Pranavi Manukonda and Aqsa Khan posting reels and a month-long contest offering OnePlus TVs and boAt headphones; 2.56 million cumulative impressions.
Agency: Puretech Digital. Talent: Pranavi Manukonda, Aqsa Khan.
Follow Vijay Sales
One email when Vijay Sales signs something new.