Aashirvaad Multigrain Atta
The power of 6 grains and high fibre in every roti. Make Aashirvaad Multigrain Atta a part of your daily diet.
Aashirvaad sponsors 2 properties, mostly tv and streaming, and has 2 campaigns on record. 1 confirmed in 2026.
4 of 4 rows on this page confirmed on their sourceHow we check
Aashirvaad is an ITC brand. The company and its other brands, each on its own page with its own deals.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| ITC · company, all its brands | 10 | 5 | 13 | 25 Jul 2026 |
| Bingo! | 4 | 1 | 1 | 2026 |
| ITC Mangaldeep | 1 | 1 | 3 | 2024 |
| Sunfeast | 1 | 0 | 2 | 2024 |
| Classmate | 0 | 0 | 1 | Undated |
| Engage | 0 | 0 | 1 | Undated |
| Fiama | 0 | 0 | 1 | Undated |
| ITC Master Chef | 0 | 0 | 1 | Undated |
| Savlon | 0 | 0 | 1 | Undated |
10 ads on Facebook and Instagram, newest first. Meta's Ad Library, 6 Nov 2026.
The power of 6 grains and high fibre in every roti. Make Aashirvaad Multigrain Atta a part of your daily diet.
Enjoy soft, tasty rotis with 15g protein per 100g atta. 3 rotis can help meet 25% of daily protein needs.
When performance stands out, people ask, “Kya Kha Ke Aaya Hai? ” The answer: Aashirvaad Atta with High Protein.
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Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
With the agency and talent where the trade press named them.
Festive · 21 Oct 2025
A Diwali music video that credits mothers for holding the festival together, moving between kitchens making gujiyas and besan laddoos and courtyards lit with diyas, and passing recipes and rituals down a generation.
Digital/social · 11 Jun 2025
An AI WhatsApp bot for Andhra Pradesh and Telangana that drops a user's selfie into a Telugu movie poster alongside brand ambassador Nani, across romance, comedy, thriller and action genres. Entry was through a QR code on chilli powder packs, and selected posters ran on billboards with the actor.
Talent: Nani.
Aashirvaad has 2 confirmed sponsorship properties on record, mostly in tv and streaming, including Kaun Banega Crorepati season 18, Kaun Banega Crorepati season 17. The latest is dated 2026.
One email when Aashirvaad or a food rival signs a sponsorship, an ambassador or a campaign.
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/aashirvaad, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.