#SochnaPadega
A relaunch campaign for Kaun Banega Crorepati Season 18, hosted by Amitabh Bachchan, arguing that applying knowledge matters more than simply recalling facts; launched with three promotional films ahead of the season's August 2026 premiere.
| Brand | Sony Sports Network |
|---|---|
| Agency | Not named |
| Talent | Amitabh Bachchan |
| Channels | TV |
| Source | MediaNews4U |
More from Sony Sports Network
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Not a Gentleman's GameSports · 22 Aug 2026 | Sports | – | 22 Aug 2026 |