Veeba × MasterChef India (2026 season)
- Brand
- Veeba · Food
- Property
- MasterChef India (2026 season) · Sony Entertainment Television / SonyLIV
- Tier
- Presenting sponsor
- Date
- 5 Jan 2026
- Source
- afaqs!
Co-presenting partner of the 2026 season; VRB founder Viraj Bahl tied the buy to the season's pairs format.
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Veeba's other deals
Integrated campaign · 15 Jan 2025
Three films on small personal wins, each ending with food as the way Indians mark a victory, positioning Veeba's sauces as the reward at the end of an effort rather than a cooking ingredient.
Agency: Enormous.
Integrated campaign · 16 Oct 2023
A brand campaign timed to the Cricket World Cup, with a fast-cut TVC voiced in commentary style by Samir Kochhar, telling viewers to break cooking convention and improvise with Veeba products. Ran pan-India in English, Hindi and regional languages, directed by TJ Hall.
Agency: Leo Burnett India. Talent: Samir Kochhar.
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